Research On The Status And Development Strategy Of Chinese Emotional Mediation Television Program

Emotional mediation television program has emerged of a new type of program in the reality TV show generic era after talk show, with closing to the theme of common people's living, unique program form and strong narration meeting the new requirement of the audience in the transitional period, and successfully triggers ratings frenzy, as an important type of active screen programs in recent years. At present, the television media's competition is becoming intense increasingly, and the provincial satellite TV and local TVs' emotional mediation television programs blossom everywhere. However, with the fast development of this kind of program, it also exposed some problems and sparked controversy. At present, the emotional mediation television's development has entered a bottleneck period. In order to produce high quality and distinctive brand to get rid of the homogeneous model, television personalities need to continue to innovate and explore.The author bases on the comprehensive analysis and theoretical research of the emotional mediation television programs in recent years to conduct a comprehensive inspection, and by watching some outstanding emotional mediation programs to analysis and study on the overall system such as the development background, program overview, successful factors and problems. Take "love battle" and “Gold mediation” programs as the case, and through qualitative analysis and comparative analysis of multi angle, summed up its success to provide theoretical reference and the feasible suggestions and development strategy to keep sustainable development of the emotional mediation television programs in the future.By two major parts and four chapters, the author makes a comprehensive and systematic analysis and exposition of the Chinese emotional mediation television program.The first part of the paper mainly introduces the general situation and status quo of Chinese emotional mediation class television program. First, the emotional mediation television program's concept is defined in the first chapter. Such background and show characteristics as angles, emotional mediation television's development present situation are introduced briefly. The second chapter through analysis and refining the successful experience of excellent programs, analyzes and summarizes the success factors of emotional mediation TV program from the perspective of public demand, program content, program form, the dissemination way and so on. In the third chapter, the author points out the problems of emotional mediation class television programs in our country, such as homogeneity, values deviating from the mainstream, vulgarization, etc. With the relevant issues of the column to be demonstrated to provide theoretical and practical reference for further development of this kind of program.In the second part, the author puts forward some countermeasures and development strategy to the emotional mediation television program, and studies for its future development direction. Combine with communication, mass media, marketing and other disciplines theory to explore the ways and means to improve the quality of the programs. From the characteristics of innovation, marketing and other aspects of long-term development strategy, with high quality program content, diverse forms and the ideal communication effect to provide more audience emotional service, this kind of program play a better program to promote family harmony and happiness, and to promote the positive role in the construction of the harmonious society.