| Along with the development of the periodical industry of our country has entered to win with quality, the journal also have entered the era of "content is king". And want to be in a competitive edge in the journal, the pros and cons of project planning is essential. As a pioneer and "traitor" with "language not astonishing die endlessly" topic idea into readers view and success "new weekly", do the project planning for the media industry not only has important reference value and significance, also forward steps to reflect Chinese society and reflect the change of China’s social development has important significance.This article adopts the method of content analysis, combined with400example of "New weekly" project planning, focus on analysis of characteristics of "new weekly" project planning and its conceptions is how to present China’s social, economic, values, ideas and sexual life. The article is divided into the first part of the "new weekly" and its basic situation of project planning are summarized; The second part discusses the new weekly project planning mode and characteristic; The third part in view of the "new weekly" project planning present the characteristics of social changes in five analyze and explore; The fourth part is how to better reflect the social life of today’s media and predict the future trends are also proposed.This paper concludes:"new weekly" project planning has its unique characteristics and patterns. And through more than400phase of the project planning to present the change of the idea about the Chinese society of five features. Social concept from the cynics to peace, economic ideas immediate concerns, forecast trend; Values based on reality, return to nature; From matter to life idea; Gender concepts from the emotional to desire, to understand love, learn to love. And according to summarize the problems existing in the "new weekly" project planning, the author also provide the advices for better project planning for the future. |
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