A Study On The Difficulty And Development Strategies Of The Sports Page In Metropolis Daily

In the 1980 s, the Metropolis Daily came came into being. And this kind of paper had its prosperity, in the very same time sports report became one of the three pillars in the Metropolis Daily, along with the social report and cultural report. However, with the Internet and digital media coming up, the Metropolis Dailies is facing carious kinds of challenges, its market inflating and its reader decreasing. As one of the columns in newspaper, the sports report has the same situation.Based on the situation, the study is aiming at a further investigation in which the writer is trying to analyze the sports report in the Metropolis Dailies, make clear the contemporary development of it, and find the dilemma it is faced with and with theory and practice working together,discover the very reason, in order to come up with a practical solution and put forward some reasonable suggestions for the further development of the Metropolis Dailies. There will be four part of this paper:The first chapter is about the background of this topic, including the significance of it and some material about the topic in and out of our country, the subject of the paper and the method and the drawback we will meet with.The second chapter tells us of the present situation and the difficulties of the Metropolis Dailies sports report, looks back generally to the beginning of the sports report and its characteristics, and point out the steep challenge and adversary of the Metropolis Dailies' development.The third chapter emphasis on the course of the challenges and adversary which will be analyzed from two perspectives, the inside and the outside. New media, the sports market and the reader consists consist of the outside reason. As for the inside one, there will be a case to discuss, a certain Metropolis Daily in Hubei Province and from the aspects of the messages it conveys, who conveys them and the way to convey them, the writer is going to find out the reason of the difficulties.The fourth chapter is based on the reasons found out in the third chapter. Some practical solution will be suggested.In the summary the writer will give a whole idea and predict the future development of the Metropolis Dailies.