The Analysis On Netizen Trust In Microblog-Social Motivation

Enter the information age of the 21 st century, the public demand for knowledge and information to the public to express ever more urgent, the network, especially in emerging microblogging, because its fast and convenient, making it the rapid development of application platforms become more than self ideas, and share an important platform for the exchange of ideas.Upgrading of the rapid development of network applications and technologies, and mobilize the traditional sense is no longer one-way passive mobilization, not through traditional media tools(such as newspapers, television, radio, etc.) released information, social mobilization has already begun with the network channel publishing messages, initiate action, the public is no longer unilaterally to receive information, but a two-way interactive options. The rise of a new social network makes sense mobilization occurred, mobilization has been beyond the traditional meaning of social mobilization, not only that, also unlike the trust of Internet users in the past as easily affected by the agitators, with a diversity of users and trust selective, has a new meaning.This thesis is microblogging social mobilization of users trust, chose microblogging social mobilization as a research platform, microblogging is emerging mainly developed for social mobilization microblogging platform to study under more realistic and theoretical significance, more representative. Firstly, respectively defined microblogging social mobilization and the specific content of Internet users trust, and through the microblogging social mobilization process and pattern analysis carding, summed factors affecting users trust. On the basis of narrative connotation microblogging social mobilization mechanism and users of the importance of trust, combining theory and examples, focusing on Internet users microblogging social mobilization factors affecting trust, and then proposed to increase the confidence of Internet users, improvements microblogging social mobilization activities and recommendations.