On Analysis Of We Media's Ecology And Form

Thanks to the development of new media,we media comment emerged and bring significant influences towards people's life,which overturned traditional mass media's superincumbent “infusion to accept” information dissemination mode. At the same time,it helped to shape the characteristics of the media form,such as the tending zero time-space distance of communication,and a kind of communication field containing self-diffusing,polymorphic language elements and interacting circles.We media comment broke the original media ecological environment,under the influence of new media and the audience,it presents the characteristic of interactivity,openness,participation and randomness. In the meantime,based on different platform,such as forum,blog,micro-blog,WeChat and etc,we media demonstrates various comment forms and characteristics.Being the “medium information”,we media comment opened up a unique cultural time-space,which is beneficial for expanding opinion space,integrating comments communication,enhancing the supervision by public opinion,however,it has to face the possible negative effects,such as impacting on the moral bottom line,commenting biased and improperly,and etc. we media comment brought positive effects,which let “everyone can have a microphone”,created a new channel for public opinion supervision,even let traditional media carry out comments communication by integrating comments on the we media platform. Only based on the truth,can help we media comment maintain reason and objectivity.