Research On The Influence Process And Effect Of Media Agenda On Policy Agenda In The Internet Environment

The finiteness of the service resources and the service capability of the government decides that it is inevitable that the social issues enter into the policy agenda. Therefore,how to attract the attention and how to enter into the government agenda will become the focal point of the social issues and the rivalry focus between the social organizations.Before the appearance of the internet, the policy agenda has some monopolization problems at a certain extent. The appearance of the internet is not only a convenience for the daily life of the public, but also increases the possibility and the convenience of the political life of the public. The influence of the internet on the agenda setting is the changes of the medium ecology environment, that is, the process of the removal dominant role. To uncover the influence mechanism of the medium agenda on the policy agenda under the interne environment, this essay discusses the influence of the medium agenda on the policy agenda and the specific influence process in the case of ecological changes, on the basis of the instance analysis and case analysis.This essay make use of the various filiations analytical framework to analyze the process of how the media agenda affect on the policy agenda, which will take ‘Mrs.Chaijing Makes An Investigation on The hazy weather and the pension merging orbital and the administrative permit system reform as examples.And then,according to the network media data of the Skyline Community, the Forum on Caddy and the Forum on Making the Country Prosperous in 2013, the traditional media data of the Southern Weekly and the People's Daily.To be specific,according to the issue classification that network medium eagerly concerns events corresponds to,then add up the specific number of posts of the network medias,the contents of the Southern Weekly and the People ' s Daily are classified,then add up the specific number of posts of the traditional medias.and the policy agenda statistics of the suggestion divisions and quantities of the two conferences representatives, the essay makes empirical analysis and makes comparison and analysis of the influences of the network media agenda and traditional media agenda on the policy agenda. The research findings are as follows: both the traditional media agenda and thenetwork media agenda have positive effects on the policy agenda and the effect of the traditional media agenda is more powerful than the network media agenda; there are some breakages between the network media agenda and the policy agenda to some extent; the appearance of the network agenda make up to the limitation of the traditional media agenda, which also makes the agenda setting more diversified. It also changes the flow direction of the agenda, which makes the policy agenda more democratization and scientization. The network media agenda and the traditional media agenda cooperate together to carry forward the construction of the policy agenda.Therefore, we should give full pay to the positive role of the traditional media agenda in the construction of the policy agenda. Meanwhile, we also should make use of the impelling function of the network media agenda. We should try our best to improve the intangible infrastructure of the network media agenda and pay attention to the management of the network media agenda, to enhance the credibility of the network media agenda and cultivate the leaders who is rational and responsible.