Human Interface Guidelines Of Microsoft Bing Ads Asia & Related Design

In recent years, with the rapid development of Internet, searching Engine has become one important way and tool to get into the Internet using by Internet users, and this tool has been applied in different fields,such as the full home computer system which include smartphone, i Phone, i Pad and some w earable electronic equipment which include watch and bracelet. Nowadays, people use search engine in internal office and other vehicles. At the same time, one of the most popular search engines---Bing Search, become more and more important to connect adver tisers with users. Lots of advertisers take advantage of Bing Search to get more profits by advertising.Human interface guidelines(HIG) are software development documents which offer application developers a set of recommendations. Their aim is to improv e the experience for the users by making application interfaces more intuitive, learnable, and consistent. Most guides limit themselves to defining a common look and feel for applications in a particular desktop environment. The guides enumerate specific policies. Policies are sometimes based on studies of human-computer interaction(so called usability studies), but most are based on arbitrary conventions chosen by the platform developers.[citation needed]The central aim of a HIG is to create a consistent experience across the environment(generally an operating system or desktop environment), including the applications and other tools being used. This means both applying the same visual design and creating consistent access to and behaviour of common elem ents of the interface- from simple ones such as buttons and icons up to more complex constructions, such as dialog boxes.HIGs are recommendations and advice meant to help developers create better applications. Developers sometimes intentionally choose to break them if they think that the guidelines do not fit their application, or usability testing reveals an advantage in doing so. But in turn, the organization publishing the HIG might withhold endorsement of the application.On this basis, Bing Ads have to build up a platform that must be perfectly and humanity to manage the whole ads system. Therefore, a uniform system style is useful to improve developers’ efficiency, which is priority among priorities.In this paper, the author detailedly describ es the design thought and the build process of Human Interface Guidelines of Bing. At the first, the author introduces the meaning and the background of human interface guidelines. Then, some existing case of competing companies will be investigated and an alyzed to get more information to be prepared to the next design. Finally, the author builds up the whole human interface guidelines by means of a mass of researches and competitive analysis.