Research On The Development Of TV News Reporter Dubbing

With the popularity of digital technology application and the rise of consumerism,people's media use has experienced the radio, newspapers, television, network, etc, now we has entered the time of mobile media comprehensively. In such a premise, the media use of the audience is more convenient, the space and time limit lifted,the number and channels to be riched. Media use habit changes, mobile media gradually replace the traditional media such as newspapers, television, become "the new darling". Because of emerging media use habits and "moralize", the audience gradually lost. Many efforts of TV news programs, including journalist dubbing with their unique affinity, catering to the some psychological needs of the audience, reporter dubbing has been an unprecedented development. The reporter dubbing has become the main force of the TV news reform in our country.But reporter dubbing also raised many questions. Such as reporeter dubbing fouse on form and lose sight of content, on the voice of randomness instead of professional, with the entertainment replace conveying message, cause the audience, especially the common concern of broadcasting community. Reporter dubbing is bad for aesthetic, and reporters' emotional factors on the objective of news has become important practical problems.Then,how the rationality embodies?How do audience think about this phenomenon? What is the development way and direction? Based on the above problems, this article put reporter dubbing in communication context and TV culture, combing the development stage and characteristics, affirming the rationality of reporter dubbing phenomenon, and finally combined with the current development, prospect the development way and direction.The author thinks that, the reporter dubbing indeed is full of conceptions and lack of authority, but its development is the mixture of time development and sense development, has the rationality of its existence. In fragments communication era, the reporter dubbing is the new way to seek to break, audience don't need to treat it as a great scourge, on the contrary,should take the development vision, to see its special significance in today's social discourse construction, guide the reporter dubbing better service for social transformation.