Research On The Construction Of Campus New Media Of Sichuan University Of Science & Engineering

With the maturing of new media technology and the increasing diversity of additional functions,the coverage of new media is increasing.College students,as a young group with relatively high level of cultural knowledge and also receptive to new things,use new media more widely.Many colleges and universities adapt to the new trend and opened a number of public school new media platforms,such as micro-blog,WeChat and so on,connecting the school affairs to many new Internet information technology,which reflects contemporaneity and innovation of college management.At the same time,it also provides more convenient and efficient service for teachers and students.But many colleges and universities have some problems in the process of new media construction,which affects the development of new media on campus and restrict their roles.This article focuses on the construction of new media on the campus in Sichuan University of Science and Engineering,referring to the related theories of home and abroad,learning from the successful experience of other universities and discusses the new media problems of Sichuan University of Science and Engineering on the current situation and construction on the campus with questionnaires,interviews and more other methods used.The paper puts forward some countermeasures and suggestions for the problems of current situation and construction of Sichuan University of Science and Engineering,which can be reference for the construction of university campus in new media.This thesis is divided into six chapters.The first chapter puts forward the research background,significance,research status,research methods and framework;the second chapter has defined the core concepts of new media on campus,and sort out the related theoretical basis;the third chapter analyzes the present situation of the construction of new media on the campus of Sichuan University of Science and Engineering;the fourth chapter is about feedback from the investigation interviews of students of Sichuan University of Science and Engineering;the fifth chapter summarizes the existing problems in the construction of new media on the campus of Sichuan University of Science and Engineering and reveals the cause of them;the sixth chapter puts forward the train of thought and specific measures to solve the problems.The study found that Sichuan University of Science and Engineering campus new media construction mainly has the following problems: narrow positioning;discordant new media development gradient construction;content design defects;few interaction;lack of awareness of crisis public relations;insufficient cooperation with other campus media;unimproved system;not thorough implementation;not perfect team construction.After analysis,it is believed that these problems are mainly caused by the following reasons: the lag of ideas,lack of funds,lack of overall planning and weak audience foundation.Therefore,the main ideas for solving the problem are: renewing ideas,paying full attention to;allocating funds,increasing investment;overall planning and coordinated development;knowing the audience;training and guiding.This paper puts forward specific countermeasures and suggestions from four dimensions that includes hardware construction,system construction,team building and content construction of new media on the campus.The problems and solutions of Sichuan University of Science and Engineering campus new media construction have certain referential significance for other similar problems of colleges and universities.