Research On The Influence And Countermeasures Of New Media For College Students' Entrepreneurship

New media has played a great reinventing role in the production,life and communication of people,the social interaction based on the new media has not only formed a new social force with a unique impact,in turn,it plays a role in the traditional social life.In order to study the relationship between new media technology and college students' entrepreneurship,this paper makes a comprehensive analysis of the impact of new media on college students' entrepreneurship.From the essential characteristics of the new media and the shortage of the current problems of college students' entrepreneurship,this paper expounds that the new media provides the convenience of the consumer market and the activity platform for the college students to start a business,it has promoted the improvement of college students' innovation and entrepreneurship education and the cultivation of entrepreneurial culture in colleges.Starting from media is epistemology and value load of technology,this paper analyzes the influence of new media technology on the cognitive and behavioral characteristics of college students' entrepreneurs,cognitive characteristics is shown as a lack of awareness of real and objective entrepreneurial activities,behavioral characteristics is shown as loss of traditional ethics and morality in the use of new media.Using the method of questionnaire survey and comparative study,the scientific analysis of the actual state of college students' entrepreneurship under the new media environment and the full mastery of the state are fully realized,it provides empirical support for the results of the study,ideas and methods of strengthening and improving the construction and management of the new media are put forward,fromthe government's compulsory restraint and severe blow on the rules and regulations,perfection of university in entrepreneurship education and the optimization of the new campus media platform,participation of effective social governance and linkage between society and school,to promote the improvement of the new media environment for college students to start a business.This paper introduces new media as technical considerations for college students' entrepreneurship,makes a small contribution to promote the effective development of college students' entrepreneurial activities,it is of great significance for the study of the specific social problems of media environment subject.