Research On The Integration Development Strategy Of Educational Publishing And Online Education

In the Internet environment,the development of technology has led to the change of the information communication industry.The online education has opened up a new field of educational market,and its unique advantages have greatly enhanced the learners' participation and interaction.Under this circumstance,educational publishing must achieve their transformation and upgrading with a new thinking pattern,because of the changes in the way of teaching,the promotion of digital technology and national information education industry policy and other factors.In this era of industrial transformation,the integration development of educational publishing and online education is not only going to inject new blood to the educational publishing,promote its reorganization of industry chain and make it glow the new market vitality,but also will greatly enhance the quality,effect and scale of the industry of online education based on the complementary advantages.This paper analyzes and combs the current situation and the development of educational publishing and online education,respectively.The factors of the integration development of educational publishing and online education are systematically evaluated from the following five aspects: in line with the policy of national industrial development,the necessity,feasibility,content and industry prospect of integration development.Meanwhile,this paper explores the general framework of the integration development of educational publishing and online education from the four aspects: innovative strategic thinking,accurate positioning,taking the road of characterization,scientific management mode and selecting suitable integration development model combined with its situation.What's more,this paper also focuses on the strategy for the integration development of industry chain of educational publishing and online education,especially the main types of educational publishing enterprises and online education,which aims to provide some inspirations to speed up the transformation and upgrading of educational publishing,and some references to promote the integration development of educational publishing and online education,the popularity of education for all and the modernization reform of education industry.