Research On The Problems And Countermeasures In The Commercial Operation Of A Large-scale Stadiums Of L Company

If all Chinese have strong physique,China will be strong;If the country flourish,the sport industry will also flourish.The “Outline for Building a Leading Sports Nation” and the “National Fitness Plan(2021-2025)” issued by the State Council set the goal of building a strong sports country,defined the goal of building a healthy China,advocated national fitness,guided sports consumption,and developed the sports industry.In this context,Many cities have successively formulated specific plans to promote national fitness and sports consumption,and have built large-scale stadiums.Large-scale stadiums in many places have become local cultural and sports centers through good commercial operation,playing an important part in leading public fitness and driving sports consumption,thus promoting the development of local sports industry and local economy.However,large-scale stadiums usually cover a large area,and the investment amount and capital pressure for daily operation are also large.Some large-scale stadiums fail to successfully carry out commercial operation,and even cause some large-scale stadiums to be abandoned,which not only directly affects the city image,but also affects the realization of the goal of a healthy China.Luoyang is the only selected city in Henan Province in the first batch of sports consumption pilot cities planned by the state in 2020.In this paper,A large-scale stadiums of L Company in Luoyang is selected as the research object.It is the largest stadiums in Luoyang and also the largest project invested by L Company at present.This research applies the commercial operation and related marketing theories,mainly using the literature method,interview method,questionnaire survey method,etc.First of all,this research investigates operation status of A large-scale stadiums of L company,local scenic spots and transportation resources that can be integrated into sport industry,and sorts out the relevant national and local support policies;Secondly,according to the research and information,combining theory with practice,summarize and analyze four issues of the commercial operation of A large-scale stadiums: the amount of customers,industry selections,commercial operation talents and experience,capital cost and daily operating expenses;Then,the advantages and disadvantages are systematically analyzed,and the successful commercial operation experience of largescale sports venues in China similar to the location and commercial operation positioning of A large-scale stadiums is studied;Finally,put forward targeted improvement measures.It is suggested that A large-scale stadiums of L Company should Fully publicize through multiple channels,and join the local mature tourism routes to increase the amount of customers;Rely on local policies to recruit talents nationwide,and rapidly enrich experience and talent team;Grasp the initiative of operation and management,and carry out diversified and professional business operation around sports industry and supporting services;Build sports service complexes and integrate multiple resources to develop sports industry+ industries and services;Form stable and sustainable income,etc.To carry out the commercial operation of A large-scale stadiums is the top priority of L Company,and also one of the key points to help the construction of Luoyang Sports Consumption Pilot City.This research has certain application value for the commercial operation of A largescale stadiums of L company,and can provide some reference for the commercial operation of large-scale stadiums across the country.