Study On The Ideological And Political Education Function Of University WeChat Public Accounts

The wide use of WeC hat Public Accounts in colleges has provided so much support for the innovation and development of ideological and political education.University WeC hat Public Accounts spreads the mainstream value of social recognized,pass the correct value orientation to the students,make positive influence on the students' morality and behavior.However,how to make full use of the ideological and political education function of the University WeC hat Public Accounts,enhance the effectiveness of ideological and political education.It is what we need to think about the ideological and political education under the new situation.The object of this paper,including the university official WeC hat public Accounts and the accounts operated by the universities units and their affiliated organizations,also include the WeChat accounts owned by the teachers who engaged in Ideological and Political Education.On the basis of reading a large number of related literature,based on Ideological and Political Education Vector theory.Infection Education theory and the Agenda Setting theory.Summarizing the Ideological and Political Education Function of University WeC hat Public Accounts.The first is leading the students' ideas,singing the main theme in the students,building the spirit of college students;the second is guiding public opinion,play the media's influence,guide the direction of public opinion in campus correctly;The third is the educational service function,strengthen the ideological guidance in service,innovate the teaching method of ideological and political theory.This paper uses data analysis,questionnaires,and interviews to discuss the factors that influence the ideological and political education function of University WeC hat Public Accounts.Through data analysis,research on the students' favorite WeChat public accounts and article.Using questionnaire to know the college students' attitude towards the University WeChat Public Accounts.By Interviewing the operator of the University WeChat Public Accounts to learn more about it.Through the study,we found that the University WeChat Public Accounts has been fully integrated into the daily life of students,And the University WeChat Public Accounts has been widely used in the ideological and political education work.At the same time,we also found that the influence of the University WeChat Public Accounts needs to be improved and the ideological guidance for college students is so lack in the WeChat articles that so many students welcomed.The recognition degree of college students toward ideological and political education information is not so high.The reason is mainly due to the lack of a comprehensive management system and effective operational team of University WeChat Public Accounts,the lack of vividness in the discourse of ideological and political education and the wrong thoughts of the West penetrate to college students through WeChat.Put forward three countermeasures.Firstly,we must improve the construction of University WeChat Public Accounts,strengthening the construction of college WeC hat public alliance and build the operations team actively,strengthening the supervision and guidance of public opinion in WeChat.Secondly,we should pay attention to the operation strategy,clearing positioning,Grasping the growth characteristics of college students and their needs,Strengthening cooperation with realistic ideological and political education.Third ly,we should strengthen the content construction of ideological and political education in University WeChat Public Accounts,increasing the proportion of ideological and political education in the University WeChat Public Accounts and using the expressio n that students welcomed to express the content of ideological and political education contents.Through this study.Give the constructive opinion on how to play the positive functions on ideological and political education by using the University WeC hat P ublic Accounts.Give strong support to strengthen the mainstream values of college students.