Social Network Analysis And Application On Pyramid Selling Organization

With the great social change and cultural forms of social transformation caused by impact,MLM crime tends to be rising,and it has seriously destroyed the social order and the production and living order.It has become one of the serious crimes to society and life,economic development.At present,the combat to criminal pyramid selling of China's public security departments mainly depends on the traditional experience.The confirmation of targeting and striking range depend on the number of developed assembly lines and amount of money,which often makes some members who play key roles in the development of the organization and not yet locate at upper hierarchy level escape the strike.These members who "slip through the net" have become the key power in the organization "resurgence".Therefore,the research on the structure of pyramid selling organization and confirm the the striking targets and range has great significance on improving the combat effectiveness.It has a common concern of the researches at home and abroad that in-depth studying MLM organization structure system and the network of social relations is the core points of understanding the survival development of MLM organization.The social network analysis is a method to study social relations.Based on the real case,this thesis studies the applications of SNA in constructing the organizational social relationship,characteristics analysis,and exploring collapse strategy.The main work is as follows:Firstly,the data of typical case "5.03" marketing organization is collected,including social relations,communication,and capital transactions.Based on the comprehensive review about the MLM organization and the social network theory,three social network models are constructed to analyze the organizational structure from different aspects by using the tool ORA software.The models are interpersonal social network model,communication network model,and the funds flow network model.Secondly,based on the generated network graph,the individual properties and global properties of pyramid selling network are analyzed,including network density analysis,degree centrality,right analysis,cohesive subgroup analysis,and role analysis.We also describe the network structure and the operation mechanism of typical MLM organization.The characteristics of network,the MLM Gang,the centrality,the key chain of funds and communication are analyzed.Finally,according to the conclusion we've got from the above analysis,combining with that of empirical analysis,the attacking strategies towards the three networks are evaluated.Then based on the evaluation,some advice are put forward to those who concerned.