The Function Of Ritualizational Activity In Illegal Pyramid Selling Organization

This study collects materials through the participated observation on case and in-dept interview on some members. on the basis of ritual theory, this study generalize the ritualizational activities in Illegal Pyramid Selling Organization ,and analyzes the function of the ritualizational activity in Illegal Pyramid Selling Organization from the view of impacts that ritualizational activities works on people, then explains Illegal Pyramid Selling Organization how to absorb new members.The first part includes the background of this study , the literature review, the theory of this study. In addition, the research object,research method, research text of this study are also mentioned.The second part analyse the activities in Illegal Pyramid Selling Organization, sum up the ritualizational activities includes three kind of Living activity and four kind of training activity.The third part analyzes the function of ritualizational activity in Illegal Pyramid Selling Organization ---- how to establish the new"Fictional order". this part points out that Illegal Pyramid Selling Organization fiction the the new social activities, behavior pattern and value different from the normal life for their members through the ritualizational activities.The forth part analyse the function of ritualizational activities in Illegal Pyramid Selling Organization----"resocianization". this part points out that Illegal Pyramid Selling Organization members's action and value is resocianizated by ritualizational activities. The fifth part analyse the function of ritualizational activities in Illegal Pyramid Selling Organization----"molding new role".this part points out"molding new role"has three successive phases,and through the three successive phases, New members get their new roles.The sixth part give the basic conclusion of this study: the Illegal Pyramid Selling Organization absorb new members through the ritualizational activity. Based on the analysis, this study discuss some valuable questions such as new member`s rationality ,irrationality and trust, give some suggestions for role theory.the ensence of Illegal Pyramid Selling Organization are further exposed.