Study On The Influence Of The Fashion Culture On Contemporary College Students' Value

Fashion culture is the product of social civilization and social development,refers to the popular phenomenon of a certain form of material,ideas,behavior,lifestyle and so on,which is generated in a certain period of time,which is based on the general psychological needs of the specific historical period,and at the same time And changes in the public to change the way of life and values.Since the reform and opening up,China's social structure changes,economic progress,people's awareness of the concept of renewal and the development of modern mass media,making the fashion culture in China has been an unprecedented development,and the public's life and values have a significant impact.And contemporary college students as the main force of the pursuit of fashion culture,its values are also affected by fashion culture.On the one hand,fashion culture has a positive impact on the growth and development of college students and the formation of values,enhancing their subjective consciousness,stimulating their sense of innovation,enhancing their aesthetic consciousness,and helps to alleviate the mental stress of college students.On the other hand,the fashion culture brings negative impacts on the value of college students: making some college students indulge in thenetwork,then their physical and mental health should be hurt;making some college students blindly follow the fashion trend,then their aesthetic values should be distorted and vulgarized;making some college students indulge in fashion consumption,then their personality should be alienated;making some college students focus on entertainment,then their value of life should be more enjoyment and realism;making some college students too much to worship western culture,then loss of Chinese traditional culture consciousness and so on.Therefore,the comprehensive analysis of the impacts and the reasonable education measures which could make the college students establish the correct fashion values are significant and necessary.The thesis is divided into five parts.The first part is about the introduction.Discusses the research background,research significance and the research status quo,points out that the research method of the basic framework and points out the innovative research methods and innovation view which the author use that to research the whole thesis.The second part is about the explanation of fashion culture and the college students' value,at the same time,analysis the relation of them.The third part is about the analysis of the dual impacts of fashion culture on the college students' value.Fashion culture has a positive impact on the values of college students and has negative effect,either.We must consider the negative effect and we need to give some efficient facilities.The fourth part is about the causes of its negative impacts.This chapter mainly discusses the causes from four aspects,social-factors,college education-factors,family education-factors and college students' individual own factors.The fifth part mainly discusses the educational guidance measures of college students' values under the influence of fashion culture.On the basis of analyzing the negative influence of the fashion culture on the college students' values and their causes,the paper puts forward the education andguidance measures from the four aspects of society,schools,families and college students themselves,and tries to construct the four-in-one linkage mechanism to resist the fashion culture's negative influence,so that contemporary college students are able to establish a rational view of fashion,and the correct values of,life.