The Study Of Fashion Culture Impact On The Thinking And Behavior Of College Students

The fashion culture is a subculture that emerged and developed under the influence of youth themselves and social environmental factors in the process of refonning and opening up and the developing of market economy. College students’ fashion culture is not only a cultural fashion, but also reflects the students’physical and psychological features, their demand for cultural values and their social mentality. It has a great impact on students’psychological status, ways of thinking and choices of behavior patterns.Fashion is a social phenomenon with a long history, and as an aesthetic taste of the times, it’s drawing more and more attention in the modern society. It has been given a more profound meaning and a wider extension in today’s world. However, domestic and overseas scholars hold different opinions on the meaning and nature of fashion. College students are a vital and main force of the fashion culture, their thoughts and behaviors are greatly affected by the ideas of life, orientation of values and taste of aesthetics. During the past three decades of reform and opening up, students’ vision of fashion changes with the development of the times. Based on a survey of six hundred students in Lanzhou University, this study indicates a most accurate trend of the fashion culture of contemporary college students by ways of questionnaires and data analysis. The paper analyzes the basic characteristics and the formation of fashion culture among college students, focusing on the analysis of its positive and negative impacts on students’thinking and behavior. In the latter part, the paper puts forward ways of building a positive, healthy and progressive fashion culture for college students as follows:first, changing the educational concepts and viewing the youth fashion culture rationally; second, developing advanced culture and cultivating scientific and humane spirits; third, promoting national culture and following traditional virtues; fourth, regulating popular culture and guiding the healthy development of college students to fashion; and finally creating a harmonious society and making full use of social media.