Research On University Student’s Ideologocaland Political Educationfrom The Perspectiveof Campus Fashion Culture

Along with the rapid development of science and technology and the rapid development of knowledge economy, the political multi-polarization, economic integration, cultural diversity and education informationization increasingly progress, has brought profound changes in the social status of the university of. A growing number of fashion elements in traditional culture subtle influence the campus culture, fashion culture gradually become an important part of campus culture.College students’thought is agile,active,have strong consciousness of self-expressionand the pursuit of fashion, the campus is developing a force to be reckoned with in the fashion culture. At the same time, the ideological and political education dominated the direction of the campus culture construction.The development of campus culture,on the one hand, affects the social development, on the other hand puts forward new requirements for ideological and political education work. This background, only by paying attention to and guide the university students’cultural consciousness and behavior, to make it healthy growth in the fashion culture on campus, at the same time promote the ideological and political education work to better. Correct understanding and the analysis of the effect of fashion culture on college students and its relationship with the current ideological and political education in colleges and universities, is not only the urgent needs of the campus culture construction, also is the duty of education workers in colleges and universities.With fashion culture as the theme, this article uses the method of literature research, survey and individual interview method,from the seven forms explanation campus fashionCulture.From the campus environment, college education, students’ individual and social environment by four different angles were analyzed, and discover why popular fashion culture in university campus and the positive and negative influence to the college students.Draw lessons from the current campus fashion culture influence on college students ideological education research, analysis of the status quo and problems, put forward the corresponding countermeasures and Suggestions.To correctly understand the campus fashion culture and build healthy campus cultural environment, guide students to establish correct fashion concept, eventually improve the actual effect of college ideological and political education.