| WeChat because of the development of the cause of the rapid and extensive influence,become one of the most popular online community social tools,has become indispensable to the daily life of college students information transmission medium.This new communication tool for the realization of the college ideological discourse plays an important role.First ideology discourse research in colleges and universities to make a review,and then based on the analysis of WeChat content of college ideological dominance,spread from WeChat ideological content and mechanism,WeChat platform spread the ideology of cohesion force and WeChat community three aspects to make specific research and analysis,in order to understand WeChat environment college ideological education and the realization of the voice of the situation,through to the national network of colleges and universities excellent selection of the award-winning articles,the structure of the college students information dissemination WeChat environment change research and the spread of WeChat community mechanism and successful cases analysis,conclusion about the content of the mainstream ideology of transmission mechanism,the propagation force and cohesive force of the construction of the path.Through the national colleges and universities network excellent articles,author,subject,content,publishing platform,language style and communication effect and so on carries on the analysis it is concluded that:the spread of the content of the mainstream ideology of colleges and universities mechanism should be based on the authoritative information for public opinion direction,stand firm to carry on the ideological education,on the basis of real trust transmission values.In the spread of the ideological content in WeChat platform type analysis of the characteristics and mechanism as well as the "sandwich"the content of the information acquisition and transmission mode,to carry out the "China dream" publicity and education work,for example,discusses the ideology propagation force of colleges and universities to offer WeChat spread platform advantages,the characteristics of college students’ network information receiving and power WeChat platform development trend of three aspects play a role.Through the development of online communities in colleges and universities,WeChat community forms and features of the comb,in WeChat community and the department of electronics,tsinghua university party construction work case analysis:the construction of ideological cohesion should from the body of the strengthen WeChat community construction,content,construction and public opinion construction three aspects.Study the content of related WeChat platform in the field of development,as well as its influence on college students’ ideology,the influence of the realization of the ideological discourse in colleges and universities,is advantageous to the ideological and political education workers targeted selectively to carry out the relevant education work,is advantageous to the construction of ideological and political education discourse system,realize the ideological discourse.College ideological workers should learn and strengthen effective use WeChat this platform to carry out the ideological and political education work,better realize the ideological discourse. |
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