| This essay aims to promote the development of sports tourism in Hainan and takes Hainan sports tourism for research object,based on “push-pull” theory.This essay uses means of research methods such as document literature,field research method,questionnaire investigation and mathematical statistics,conduct research on 287 typical tourist scenic sports in Hainan province and study the influence factors of sports tourism in Hainan province and the traffic flow.At the same time,the data flow of sports tourism in Hainan Province during 12 th Five-Year conducted a follow-up study,analysis of the temporal and spatial changes of sports tourism in Hainan province and the traffic flow,to provide a theoretical support and data support for the development of sports tourism in Hainan Province,which has certain significance for the comprehensive upgrading of Hainan international tourism island construction.Research results:Firstly,in the year of 2010-2015,the annual change of sports tourism flow in Hainan rose in the twists and turns,and there was a great difference in monthly changes.However,the development of sports tourism flow in Hainan province in 2012-2014 is more stable.In the distribution of each month is not uniform,February and December is the peak season of sports tourism in Hainan,in January,in April and in the year of July is the off-season.The spatial difference of Hainan sports tourism flow is relatively large,and the absolute difference is small.Secondly,2010-2015 Hainan sports tourism area,most of the flow of North Western Tourism Zone and the southern tourist area,and the northern and southern tourist area sports tourism year changes greatly,the western and Eastern tourism sports tourism flow annual variation is relatively small.In,the regional dominance of sports tourism in Hainan was obviously concentrated,and in the beginning of the year of the year of 2015,it became more and more reasonable.Thirdly,most of the sports tourism in Hainan flows to the western tourist area and the northern tourist area,but there is a trend of balanced development.Hainan sports tourism flow mostly from in the Southern China region and the central region,with the increase of tourists and the Hainan sports tourism destination distance,tourist flow reduction,with distance decay rule;in sports tourism flows are showing a single straight line from the two-way flow process.Fourthly,factors affecting the flow and direction of sports tourism in Hainan is mainly the unique geographical and climatic conditions of Hainan sports tourism destination and diverse natural and cultural tourism resources of sports;sports tourism resources and regional relations of the one and only policy support,good health;sports tourism sports motivation tourists obvious preference,mountain hiking rafting Adventure and swimming sports tourism;tourist evaluation of sports tourism in Hainan and feel good.Recommendation:1.For the government: it need to strengthen the infrastructure construction of sports tourism,actively carry out investment;standardize and improve the management mechanism of sports tourism,establish a good image;to guide the regional joint development,balanced development of sports tourism and traffic flow.2.For the enterprises: they need to pay attention to sports tourism demand,targeted development highlight the characteristics of Hainan sports tourism products;enhance the corporate image,to provide high quality sports tourism services;strengthen cooperation between enterprises,promote the maximization of the interests of sports tourism,sports tourism and the expansion of traffic flow. |
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