Reaserch On Operation Status Of Wechat Sports App

The science is changing our lives.The popularization of smartphone has provided a fundamental condition in developing Sports App.In recent years,many types of Sports App are coming into reality,some of them are facing the elimination right after them came online,and the others has absorbed many users while infiltrating into people's daily exercises and lives,which has become a new way of sport participation.However the Sports App is still a new thing,and the research about it still has a long way to go.Therefore,this thesis is focused on the operation status of Wechat Sports App,to get the developing history of this app,also including its current situation and sitting problems.Above the questionnaire about target users and user data analysis,this thesis will put forward the operational countermeasures about Wechat Sports App.This thesis used literature material method,interviewing method,questionnaire method and mathematical statistics method,to conduct the research on the current operational condition about Wechat Sports App.The content designing about Wechat Sports App includes five sections and four settings.Like providing exercising diaries for users,sharing exercising data,competition PK functions,communication functions and charitable donation functions.By contributing the e-questionnaire to users and interviewing results analysis,this thesis discovered: Female users group are slightly larger than the male users group,the most users are 25-30 years old or 50 years older,most of users are highly educated with stable incomes and enough spare times.The marketing channels about Wechat Sport App are: spontaneous broadcasting from users,online we-media web pages pushing combined with offline activities promotion and advertisement.Such as daily charitable steps donation activities,large-scale activities like National Olympicactivity “Running to Rio”,and group charitable steps donation activities.By Researches,there are some sitting problems during the Wechat Sports App operational process: data recording lacks accuracy,App's power consumptions are too fast,the use of mobile data and mobile memory storage are too much;users exercising types are restricted,scientific fitness instructions are not enough;marketing channels still needs to be expanded,the advertising and promoting efforts are in sufficient;the fierce competition are coming from similar products.Based on the researches above,this thesis puts forward four suggestions: perfecting the app's content designing and functional service,developing into a health management tool for users;valuing the needs of users,increasing health instructions for scientific exercises;enhancing the advertising and marketing,expanding the marketing channels;combining the online and offline,enriching user activities.