Research On The Public Opinion Propaganda Of L District Government Under The Background Of "Micro-Era"

With the development of network information technology,microblogging,WeChat and other new media has become an important social media social media,human beings have entered into a short,spread faster,more convenient communication as the main feature of the micro-era.In this context,the government's public opinion propaganda work is facing enormous opportunities and challenges.Based on the research and analysis of the relevant research at home and abroad,the L-district government is the main research object.Through the literature research method,the system research method and the case study method,On the L district government public opinion work practice carried out a more comprehensive research summary.At the same time,it is found that there are some problems,there are public opinion propaganda concept is not in place,diversified information platform to be sound,staff information skills to be improved,the government public opinion response and screening mechanism to be improved,and these issues were more in-depth Of the analysis,the main reasons for the main reasons for the government to publicize the idea of their own ideas to slow down,promote low investment resources,publicity and work mechanism is not sound and so on.Under the guidance of the theory of public relations,the theory of public communication and the theory of governance and good governance,the issue of public opinion propaganda of L district government should accelerate the transformation of the concept under the micro-era,that is,to enhance the correct understanding of micro-times,To strengthen the government's public opinion propaganda work;to strengthen government investment in various types of resources,in particular,to strengthen the training of talent skills;build L District government diversification of public opinion and interactive platform,pay attention to guide the public to actively participate in;Mechanism,to improve public opinion sensitivity and responsiveness,the establishment of public opinion contingency mechanism.