Research On Propaganda And Ideological Work In Universities In The View Of Xi Jinping's Concept Of Public Opinion

Propaganda and ideological work in universities as an important part of the systems of the whole engineering projects,taking an important task of inheriting the human civilization and spreading the advanced culture.Propaganda and ideological work in universities is an important part of the national propaganda and ideological work,having a role in promoting the national propaganda and ideological work.It is the stable foundation of propaganda and ideological work.The organic combination of "Propaganda and ideological work in universities" and "Xi Jinping's concept of public opinion",conforming not only to the guideline of higher education schools,but also to the trend of our times,is bound to bring vitality to the development of universities,inject vigor,and stimulate the innovation ability of universities.Propaganda and ideological work in universities is closely related to Xi Jinping's concept of public opinion,and they are unified in the main tasks,basic principles and guiding ideology.The development of globalization,the integration of the world,reform and opening-up policy,and the pattern of the education reform has a great influence on the propaganda work of colleges and universities,which objectively promotes the innovation and development of the ideological work.However,propaganda and ideological work in universities are faced with the challenge of the "westernization","differentiation",the challenge of teachers and students of diversity,complexity,and autonomy consciousness;As well as some problems exists in the propaganda and ideological work in universities,such as: the propaganda of mainstream ideology in colleges and universities is relatively insufficient;Ideological and political education teaching content is relatively simple;the construction of ideological work force in colleges and universities is relatively backward.They all influence the development of the propaganda and ideological work in universities.In order to solve the problem,strengthening and improving the propaganda and ideological work in universities is impending in the View of Xi Jinping's Concept of Public Opinion.The basic principles of the propaganda and ideological work in universities cannot shake;The party's leadership of propaganda and ideological work in universities should be strengthen;take high moral values establishment and people cultivation as the fundamental task of education;mainstream public opinion propaganda should be expanded.Propaganda and ideological work in universities continues to make good Chinese stories: build a brand of cultural characteristics of universities,actively disseminate the excellent traditional culture of China,and carry forward the main melody,spread the positive energy.Propaganda and ideological work in universities should speed up innovation and integration,such as: the content,the methods and the positions.Propaganda and ideological work in universities should insist on correctly using the Internet: speed up the pace of the mainstream network media,grasp the network voice through discourse system,and strengthen the safety management of college networks.The construction of college propaganda ideology teams should be strengthen,in the new era: enhance the professional capabilities and professionalism of the team;strengthen the building of propaganda and ideological construction of reserve personnel and establish a strict and effective supervision system.