Research On The Media Literacy Education Of College Students In The New Media Environment

With the advent of the era of Internet plus, media coverage of the society more and more, especially on the Internet, mobile phone, micro-blog, WeChat as a symbol of the rapid development of new media and popularity among college students, have had an important influence on college students' concept of value. On one side, the fledgling college students are inexperienced, new media and convenient service make them better knowing and understanding the community, to help them realize the social value of life, on the other hand, the comprehensive abilities of the new media environment and its proposed update to adapt to their higher requirements. The current situation of media literacy of college students in China is worrying, many college students in the Face like tide billowy ocean of information feel at a loss, but the development of media literacy education has lagged behind, is not conducive to the students' all-round development. In the opening of national long term educational reform and development plan(2010- 2020) pointed out clearly in the education to improve the people's quality, the importance of promoting the people's all-round development. In The 18 th National Congress, also mentioned several times to promote people's all-round development. General Secretary Xi Jinping attaches great importance to the network security, stressed to cultivate "good Chinese netizens ". Media literacy education is an important way and method to cultivate people with moral, high qualities and innovative thinking and ability, let students know society and distinguish between truth and falsehood timely, accurately and completely, help them better and faster to improve themselves and enhance themselves. Therefore, under the new media environment, further research on media literacy education to college students is very necessary and urgent.This paper mainly used the literature, questionnaire survey and comparative law to analysis and research. Use of literature to advanced literature theories in detail. Adopting of Xi'an University of architecture and technology, Xi'an University of science and technology, Northwest University of political science and law, Xi'an Jiaotong University, Northwest University of 1500 students, conduct the questionnaire survey, the results show that the media literacy education of college students under the new media environment mainly has the following: education idea is not suitable for the development of new media; lack of media literacy education resources in colleges; lack of the students 'subjective position; the consciousness of using the new media to educate is not strong; the joint function of education in the new media environment is not enough. For the above problem root cause analysis, can be summed up as follows: one is the weak theoretical research on media literacy education, and second, colleges and universities do not pay enough attention to the media literacy education, three is the lack of equality in the form of education, four is the value orientation of utilitarianism, five is the evaluation mechanism is not perfect. According to the above theoretical analysis and practical research, this paper based on the analysis of the development experience of foreign media literacy education and the condition of our country to put forward the measures of media literacy education for college students under the new media environment: renew educational theoretical concepts; enhance the media literacy education effectiveness; increase the intensity of media literacy education in colleges and universities; optimizing the process of education, construction of students 'subjective position; make full use of the new media resources; families, society and schools should try to form educational join force together.