| In the 21 st century, with the high-speed development of new media, the social environment is changing. In such an environment, the new media to the new medium, large amount of information, free and fast reading platform with many readers, but also affects the audience’s reading behavior and the habit of reading. The junior middle school students as an important part of the new media reader, reading behavior and reading habits are changing, reading characteristics also appeared in slowly. So,junior high school Chinese reading teaching needs to adjust, in response to bring the influence of new media development, and new media development demands for new employees.The body of this paper includes three aspects, namely the new media and the meaning of reading, reading the situation and status of Chinese reading teaching junior high school students in the new media environment, the corresponding Chinese reading teaching strategy implementation of the three aspects of the topic. The first part, the author summarizes the connotation based on the theory of new media and the act of reading, summed up the positive and negative impact of the new media environment on reading behavior. The second part, the author investigated the current situation of Chinese reading teaching reading in junior high school and, combined with the findings of the analysis are summarized in a concrete manifestation of the act of reading junior high school students under the influence of the new media, as well as lack of language teaching in reading. The third part, the author based on the above two parts of the proposed development strategy adjustment of Chinese reading teaching. The strategy for the new media to bring change from the adjustment of teaching goals, training new way of reading, develop new reading literacy and give full play to the advantages of four new media viewpoint on the flexible use of the positive factors of new media, and promptly correct its side effects of reading behavior, combined with the new changes in the media and the specific circumstances of the students, and constantly adjust and improve teaching activities put forward the idea. |