New Media Research On The Influence Of The University Student Ideological And Political Work

Ideological and political work in higher education is very important, is an important symbol of the level of school management. New media for the ideological and political work in Colleges and universities has brought positive effect at the same time, it also brings a lot of problem, in this new form, how to enhance the effectiveness of Ideological and political work in Colleges and universities become urgent problem in front of the ideological and political workers in Colleges and universities. Ideological and political workers in Colleges and universities should correctly understand and actively respond to the new media, promote its advantages and avoid its disadvantages, in practice, explore new modes of Ideological and political work to adapt to the new media environment.This article uses the literature analysis method to summarize the existing theory achievement, uses the questionnaire survey method, the interview method to the student uses the new media situation and the new media to the student ideological and political work influence to carry on the research. The introduction part briefly explains the background and significance of this study, introduces the research ideas and methods, and makes a brief review of the current academic research.In the second chapter, the related concepts are described. The third chapter mainly introduces the application of the new media in the ideological and political work in Colleges and universities with the Z College as an example. This paper introduces the innovation of Z college in the process of using the new media to carry out ideological and political work. The fourth chapter mainly talks about the effect of new media on the ideological and political work of Z college. Which positive effects: renew the ideological and political work of ideas, the innovation of the ideological and political work in means, rich ideological and political work, improve the methods of Ideological and political work, improve the effect of Ideological and political work. In using new media to carry out ideological and political work of students, there are also some problems:lack of openness and interactivity of new media, the content and form of Ideological and political work lack of novelty, lack of new media platform technology, funds and professional personnel. The reason for the existence of these problems analysis, mainly in the ideological and political work in the new media long-acting mechanism is not established, the ideological and political workers using new media awareness is not strong, ideological and political workers with inadequate skills in new media, new media environment is complex, the students lack of ability to discriminate. The fifth chapter mainly aims at some problems and puts forward some corresponding countermeasures.Mainly include: update the concept, improve the new media management system, clean the new media operation environment, improve the content, form and means of Ideological and political work in Colleges and universities, strengthen the construction of Ideological and political workers.