The Micro-Media Path Study About Strengthening College Students’ Political Identification

College students are "Indigenous People" of network era, and college stage is the key period of students’ worldview, outlook on life and viewpoint of value formation and establishment. Nowadays, the micro media represented by WeChat and micro blog is in fission development, which has inevitable influence on political identification of college students. In particular, under the complicated background, such as world political multi-polarization, economic globalization, cultural diversity, and our country has entered the deep water area and crucial period of reform, it is of great and far-reaching significance that lucubrate the current situation of political identification of college students, comprehensive grasp the new situation and question of political identification of college students, give full play to the specific advantages to strengthen the political identification of college students and firm the road confidence, theory confidence and regime confidence of socialism with Chinese characteristics for college students.In this study, the current situation of political identification of college students under micro-media environment was conducted empirical analysis. Six representative universities, such as Hunan University, Hunan Normal University and so on, were chosen to investigate. A total of 1352 questionnaires were issued, and 1195 valid questionnaires were recycled. A large number of first-hand information was obtained by combining with a variety of forms of interviews. On this basis, the current situation and question of political value identity, political entity identity, political tool identity and political efficiency identity of college students group under micro-media environment were deep analyzed in this paper. Moreover, according to society, micro-media, university and college students themselves four-dimension, the influenced factors on college students’ political identity under micro-media environment were analyzed.The micro-media path research about strengthening political identification of college students under micro media environment is a systematic, scientific, long-term work. This thesis explored the micro-media path about strengthening political identification of college students by four main aspects:Firstly, "micro-consciousness" should be established to enhance the dominant force of political identification of college students. Secondly, "micro contents" should be enriched to enhance the attractiveness of political identification of college students. Thirdly, "micro team" should be cultivated to consolidate the organizational power of political identification of college students. Fourthly, "micro environment" should be purified to build the infection of political identification of college students.