Resarch And Application Of Micro Media In Ideological And Political Education Of College Students

In recent years, along with a variety of rapid development of information technology, micro blogging, micro-channel, micro-film, micro-micro-known stores and other media in the ascendant, not only changed people’s ideas and way of life, but also to the new situation of ideological and political education of college students raised higher demand. How to face the micro media, rational use of micro-media, micro media so as to better serve the ideological and political education has become an issue of ideological and political education workers must seriously consider.Text is divided into three parts:The first part of the connotation of the media to define the concept, and summarize the four characteristics of the micro-media, followed by analysis of the opportunities and challenges of the micro-media to the ideological and political education of college students bring.That is the subject of equality and the spread of grass-roots dissemination of content fragmentation and immediacy of communication and interaction of fission, propagation effects of "double-edged sword." The second part of the case for the use of micro-media college students questionnaire and analyze relevant data, ten universities in Guangxi to survey a random sample survey, practical understanding of the basic situation of college students use the micro-media, and in-depth analysis of relevant data.The third part, for the application of micro-media to carry out ideological and political education countermeasures proposed. Proposal to build home-based education, social education as the key focus on school education and self-education as the center of "Four in One" education system, in order to form the ideological and political education work together to improve the ideological and political education of college students.