| With the urgent demand of building the lifelong learning society, learners’ thirst for knowledge contributes to the rapid development of modern distance education. As a special kind of learner, teachers also should take an active part in distance learning to devote their own strength to lifelong learning society as well as to improve their comprehensive qualities. Therefore, distance education institutions must change the traditional service idea, form the learner centered service concept, and improve their management level to provide satisfying services for learners as well as to enhance the competitiveness in the market.This study brings the service marketing theory in modern distance education. Taking the distance learning of chemistry teachers in junior high school as an example, This thesis builds a distance learning service model for them by means of analyses, including the existing network learning service, the learning needs of junior high school’s chemistry teachers, the characteristics of chemistry course and the distance learning service for them based on service marketing theory. The service model transforms the seven elements of service marketing theory into distance education service, forms seven elements of the remote education services, which are learning resources, learning resources pricing, service channel for learning support, promotion measures, personnel, the tangible demonstration of learning support, teaching and management process, and states their content and relationship in detail in this paper. This study divides the established service model into five modules, which are learning resources module, the learning resources marketing module, learner module, the tangible demonstration module of learning support and the management module of study support service. Finally, this study surveys the prototype development and recognition analysis, and the purpose is to provide a new train of thought for the win-win achieving between learners and remote education institutions. |
