Government Internet Public Opinion Strategy Based On Big Data

In the era of big data,with the rapid development of the Internet,online media as a new form of communication has penetrated into all aspects of people’s lives.The activity of netizens’ speeches has reached an unprecedented level,and more and more people use the Internet to express their opinions,communicate their ideas,and express their interests.The Internet has become an ideological and cultural center for distribution and public opinion.Due to the unique openness and freedom of the Internet,the majority of netizens actively use the Internet platform to publish their views on social hot issues,and the Internet public opinion is born.The Internet public opinion information in the era of big data plays an increasingly important role in the expression,dissemination and governance of government public opinion.Internet sensation can understand social trends and the voice of citizens in a timely manner.It can better connect the government,society and citizens,and has extremely important practical significance for social stability and national development.The advent of the era of big data has led to the emergence of new features such as massive volume,complex types,low value density,and fast dissemination speeds.The traditional methods of Internet public opinion monitoring have been unable to adapt to these new changes.With the development of big data technology,big data has brought new opportunities for government network public opinion response strategies.How to reasonably use big data technology to improve the government’s online public opinion response capacity and timely monitor,analyze,guide,and resolve the Internet public opinion crisis is a new and challenging task that requires deep thinking and practice.Based on the above background,this paper conducts a comprehensive study on the public opinion response of government networks in the era of big data,aiming to use the big data technology and ideas to further increase the breadth and depth of government Internet public opinion governance,and promote the development of Internet public opinion to maintain scientific and rationality.,And then to achieve the maintenance of the order of network information dissemination a nd the purpose of social stability in our country.This paper first introduces the background and form of public opinion on government network in the era of big data,summarizes the domestic and foreign scholars’ research achievements on the new features,monitoring and coping of public opinion on government network under the era of big data,and puts forward the differences between the paper;Secondly,this article relies on the theory and conceptual definition to elaborate,to build the theoretical framework of this article;After the government response to the background of big data in the context of network public opinion analysis and strategy changes and the government in the big data environment to deal with the network public opinion problems and Finally,it puts forward some countermeasures for the government’s network public opinion against the background of big data,including: establishing a big data analysis model of government network public opinion,making overall plans for improvement of public opinion prediction and big data collection technology,strengthening technical cooperation with specialized agencies and establishing Big data public opinion analysis software technology and safety evaluation reporting system,the establishment of the use of big data technology for public opinion prediction real-time public opinion system,the establishment of big data and information systems sharing platform for emergency response mechanism between the party and government departments,and establish a network of public opinion to deal with big data war Thinking,to strengthen the network public opinion big data information management team building level,the use of big data analysis to improve government network public opinion emergency handling capacity,the use of big data prediction to improve government guidance and the ability of administrative decision-making,the use of big data technology to improve the quality of network public opinion information analysis.