| With the rapid development and rapid popularization of Internet technology and intelligent terminal,the Internet has become a necessity of public life,office and operation,which also marks the arrival of the Internet era.Entering the new century,China to develop the Internet,information technology and AI technology,such as li keqiang,the prime minister in 2015 in his government work report is clearly put forward "Internet +" plan of action,to further speed up the process of China’s Internet development,as of October 2017,the scale of Internet users,online shopping scale,network new level of economic development,etc.,are already in the world.At the same time,the Internet crime,the impact of the public security image and the spread of rumors on the Internet have increased the difficulty of public security,and also affected the public security image in the new period.As we all know,China’s economic and social development has made remarkable achievements in the past 60 years,and the people’s life has also changed dramatically.But with the deepening of the reform,the Chinese people’s demand for a better life and the economic and social development of the contradiction between the imbalance problem of inadequate also day by day prominent,the Chinese society has gradually entered a conflict happens,highlight and superposition times.Xi series since the general secretary of the eighteenth big speech spirit,especially the 19 big speech,are emphasized in the face of the current complicated environment,to continue to strengthen the rule of law,enhance the level of modernization of public administration and to improve the government service consciousness and ability,to improve people’s satisfaction,safeguard social stability and security.Based on these social environment change,requires that as an important representative organization of the public security organs must change the government function and the way of service,conform to the trend of The Times and reform trend,make full use of the Internet marketing concept,new thinking,new technology,mobile Internet,big data,cloud computing and other advantages,strengthen the communication with the people,understand people to the public security work requirements and expectations,thus to further improve the quality of the public security organs of the public service,improve the public security organ to fight crime’s ability to maintain the overall situation of public security,improve the ability of the public security organ image promotion,good job,should be recognised by the masses of public security work,so as to enhance the image of the public security organ.And good public security image also helps to enhance the public security organs of social credibility,let people feel the fairness and justice,promote the public security work,to fight crime,maintain social stability,to create a good environment for the reform and development,realize the "Internet +" plan of action and combination of the public security work.In this paper,based on the background of the Internet,using the marketing theory,which is the basis of the image and improve thinking,the research object for the public security organs,in order to "improve the image of the laiwu city public security" as the core,from strengthening internal management,establish service consciousness,the use of the Internet information technology and the new thinking improve service ability,external strengthening network public opinion monitoring governance,network crime,by means of new media and the public,using Internet technology to implement interactive communication convenient service,etc.,to improve the image of the laiwu city public security,so as to improve the public satisfaction.In this paper,using the method of literature investigation,case analysis and experience summary method,on the basis of analysis about the present situation of public security in laiwu city image,find out the main problems in the current public security work in the profile in laiwu city,and use the Internet in reference to other domestic cities and new media to promote the image of public security based on the advanced experience,put forward the pointed countermeasure.It is hoped that this study can provide reference and help for the public security image enhancement in laiwu city and other areas.In this paper,the following conclusions:(1)our country has entered a new era of the Internet,through the social environment and way of working with the past,it is concluded that using Internet marketing theory,new thinking and new technology to improve the ability of the public security organ advantage,can be very good to improve the public security organ public service don’t manage,maintain the social order of the general situation of the ability and the ability to image promotion,so as to improve the image of the public security.(2)according to the analysis of current Internet background of laiwu city public security work,it is concluded that the laiwu city public security bureau in using the Internet to improve their image has made some achievements,but still has some problems and deficiencies.Internet technology proliferation to improve the image of the laiwu city public security poses challenges,but at the same time,it provides the opportunity to provide service more convenient and efficient,strengthen communication,promote the technology level of fighting to maintain public order,at the same time can also enrich propaganda,improve propaganda effect,strengthen the supervision of the masses.(3)the image of the public security organ is mainly composed of the objective reality of public security organs work two aspects to the evaluation of the public security organ with the masses,to promote the image of the public security organ is to do a good job in these two aspects of the two aspects specific to the specific condition of laiwu city public security bureau is to do a good job in the following three aspects: the use of the Internet marketing theory,new thinking and new technology to improve the crime’s ability to maintain social order,enhance the ability of public services,enhance the ability of public security image propaganda,to improve the image of the public security organ.(4)on the basis of the advanced experience of the Beijing public security and the jinan public security found that on the public security system should also attach great importance to image promotion work,work with public interests as the core and the starting point,using a variety of new technologies and new media,Internet communication platform and channel,realize information timely and accurate release,interactive communication,provides the high quality of public services.(5)under the background of the Internet to promote the public security in laiwu city image,is to maintain security,providing public services and completes the image propaganda work,get the recognition of the public security work.Specifically,first of all,make full use of the Internet marketing idea and way,take the people as the center,through various channels and the mass communication,learn the masses demand,to provide good public services and maintaining the stability of social order.Second,make full use of the Internet is convenient,high efficiency,diversity,civilians,rich media,such as new characteristics,make full use of cloud computing and big data of two kinds of new Internet technologies,with the public security organs to maintain public order,provide public services,make the combination of image propaganda work,improve work ability and level,eventually improve the image of the laiwu public security.Finally,new thinking,make good use of the Internet changed the past working ideas and working mode,conform to the age of the Internet,to improve public services and image propaganda work,satisfy the crowd,so as to improve the image of the laiwu public security. |
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