| The paper takes the a Anhui Fabu" newsroom as a case to explain what kind of organizational structure the editorial department of the new government media as a new production organization adopts,how to produce content,and how the members of the editorial department define professional identity.The paper adopts the perspective of news production sociology and hopes to carry out microscopic field observations and thick "deep descriptions" with these issues.The editorial department of new media of the government will be placed in specific social scenes to examine its practical logic.The introduction is mainly related to the research related to the new media of government affairs,the research on news production,and the research on the identification of occupational roles of media practitioners.Detailed description of the origin of the selected topic,case selection and research methods and research ideas.The second chapter briefly analyzes the functional position of the new administrative media "Anhui Fabu",and explains through content analysis that it mainly carries out image propaganda through the release of content,uses the new media to enrich the distribution form,and improves publicity.The third,fourth and fifh chapters are the backbone of the dissertation.From the three dimensions of the government affairs organization structure,content production and editorial professional identity,it is explained how the concept of "positive advocacy" affects the production operation of the editorial department.The third chapter briefly describes the organizational structure of "Anhui Fabu"."Anhui Fabu" adopts the mode of small-scale editorial department in the daily operation and adopts the horizontal cooperation mode of work.In the management structure,multiple leadership management.The separation of the manager from the actual executor caused the editor of the responsibility to become the actual helm of the editorial department,and the power was sunk to the executive editor.The fourth chapter states that under the "positive propaganda" concept," Anhui Fabu" content production presents a special routine practice.Information source selection tends to be the official channel(traditional media,provincial release type,press conference);production rhythm is updated throughout the year,editing is full-time online;content is implemented to implement the "three-trial system of information release" system,that is,to perform the preliminary review editing,editing Director of the review,the provincial network review office responsible person final review system.The last chapter reverts to the subject of new government media production.By observing the day-to-day work of the editors and in-depth interviews,they found that editorial professional identities have different meanings.The "frontal propaganda" of the top-level design makes the editors "media people engaged in positive propaganda";the propaganda work is expanded from online content distribution.Promotions to offline events have prompted editors to become“social activists”;the deep embedding of social media and the mechanics of work content have made editors increasingly“digital laborers”.The epilogue part traces back the new characteristics of the“Anhui Fabu" in terms of organizational structure,content production,and editorial professional identity,and elaborates that the new government media production organization has formed a different working model and professional culture from traditional media. |
