Research On The Construction Of Marx's Ideological Discourse Power In The New Media Era

The arrival of the new media era has brought opportunities for Marx's ideological discourse,but also brought severe challenges.This article embarks from the related concepts of Marx ideology discourse and basic theory,combined with the characteristics of new media opportunities and challenges of Marx ideology discourse faces,put forward specific path of constructing Marx ideology discourse.The main text is divided into three parts:the first part is an overview of Marx's ideological discourse power.It mainly includes the basic content,main elements,basic features and basic functions of Marx's ideology and discourse power.The second part is the opportunities and challenges brought about by the new media era to Marx's ideological discourse.The new media provides new technology,new channels and new fields for the construction of Marx's ideological discourse power.At the same time,open to the center of the new media platform and the impact of Marx ideology discourse status,new media content and the mass fragmentation weakened the immediacy of Marx ideology discourse charm,new media and interactive squeezed Marx ideology discourse space.The third part puts forward the concrete construction path to the severe challenge brought by the new media to the discourse right of Marx's ideology.First proposed to adhere to the dialectical view of the challenges and opportunities brought about by the new media era,then the specific path of constructing Marx ideology discourse in the new media era is put forward from four aspects of discourse subject,discourse content,mode of discourse and discourse carrier.