The Construction Of Marx's Ideological Discourse Power In The New Media Era

The ideological discourse of Marx doctrine is not only a tool to understand and explain social life,but also a weapon to master and control public ideology.Now,new media such as mobile phone,Internet has penetrated into people's life,between the freedom of speech and dissemination of information quickly,has caused changes in social psychology and living style,also for the development of Marx ideology discourse challenges.Therefore,the construction of the discourse power of Marx's ideology is worth discussing in the current society.The new media such as network media,mobile phone media as the main form of freedom of speech,information dissemination speed,large amount of information and other features lead to new changes in social psychology,life style and value identity,or the Marx ideology in the "marginalized" dangerous situation.To correctly understand the scientific and value of Marx's ideological discourse in the new media environment,it is very important to promote the construction of Marx's ideological discourse right under the new media environment.The mutual development of the new media era and Marx ideology discourse promotion,interdependence,Marx ideology discourse should be based on reality,play the good quality of keeping pace with the times,firmly grasp the opportunities for development in the new media environment to realize their own development to.New media intensifiesMarx ideology discourse identity crisis and challenges the mainstream status;Marx ideology dissemination content vulgar,low and twist,squeeze its influence;Marx ideology discourse space,negative disorder,digestion of the Marx doctrine discourse cohesion,not only seriously weakened the mainstream discourse advantage of Marx ideology but,for some people an opportunity to have an ulterior motive.In this regard,in the construction of Marx's consciousness of the same discourse of the right should be fully combined with the new media and the traditional mode of communication,to guide the public by conformity to public reason,the use of plainand popular form,grasp the initiative,the initiative and the right to speak of modern media,promote the public from alienation of technology to the comprehensive development,grasp the propagation and innovation of mass psychology,Marx ideology discourse mechanism,strengthen the monitoring and regulation of discourse,develop healthy and orderly discourse space.