The Discourse Power Of Ideology Dominated By China In The We-media Space

As a theoretical system reflecting a particular interest relationship,the fundamental function of ideology is to provide legitimacy for the interest appeal of a particular class or group.According to the form expression of interest subjects in different time and space fields,we can generally attribute ideology to social ideology,political party ideology and national ideology.From the perspective of structure composition,value ideal,theory and policy are the three levels of elements that constitute the internal structure of ideology.Any kind of ideology should be a collection of ideas formed by the joint action of these three elements.As a special form of power,"discourse power" is the power and influence of discourse in communication.Compared with other power types,the operation of discourse power is more hidden and long-term.There is a natural relationship between ideology and discourse power.The display of ideological function is always inseparable from the support of a specific discourse system,and the ideological demands of a specific class or group can be truly realized only through the expression of a specific discourse.We can regard ideological discourse power as the influence and dominant power of ideological discourse in the process of leading social public opinion.The ideological discourse power is essentially a kind of "thought dominant power".The struggle of ideological discourse power in the realistic context is not simply a struggle of discourse skills,nor is it a struggle of pure academic views or ideas,but a struggle of institutional choice and leadership power.Chinese dominant ideology is a whole set of ideological and theoretical system formed by marxism in the process of combining with Chinese social practice.Marxism is the theoretical foundation and essential feature of China’s dominant ideology.As a dynamic development system with The Times,the connotation of China’s dominant ideology is constantly enriched and improved with the deepening of social practice.In the course of the development history of revolution,construction and reform,we have formed the theoretical system of socialism with Chinese characteristics,such as MAO zedong thought and the theoretical system of marxism in China.The discourse power of China’s dominant ideology is the influence and dominant power of China’s dominant ideological discourse in the field of public opinion,and it is an important embodiment of marxism ideology’s dominant power of thought in the field of society.The increasing popularity of "we media" has changed the information communication structure and resource allocation mode of the whole society,and created a new public opinion field and discourse space for us.How to maintain and enhance the discourse power of China’s dominant ideology in the "we media" space has become a very urgent and significant realistic proposition.As a kind of information sharing platform where ordinary users can independently generate communication contents at any time and any place,the information communication of "we media" is characterized by interactivity,immediacy,sharing,fragmentation,quantization,personalization and clustering.The advent of the we-media era has broken the concentration and monopoly of information resources and discourse power in the former we-media era and realized the rise of information and discourse equality of ordinary individuals to some extent.The technology empowerment brought by "we media" makes the technology democracy of "information socialization" possible,information resources begin to show a trend of extensive socialization,and information power begins to transfer to ordinary individuals.Compared with the previous "we media" era,the most prominent feature of the "we media" era is the rise of independent communication of individuals,the freedom of expression of ordinary individuals began to be unprecedented publicity,and the individual value of ordinary users began to be unprecedented display.The unique information dissemination of "we media" has stimulated the enthusiasm and desire of ordinary individuals to express their discourse,and the position of individual discourse power in the social discourse ecology has become increasingly prominent,which has formed a new era background for the construction of discourse power of China’s dominant ideology.On the one hand,the source revolution brought by "we media" has activated the discourse energy of ordinary individuals,changed people’s space-time concept and cognitive model,and brought about the improvement of ordinary individual self-consciousness and public consciousness.On the other hand,the technological empowerment of we-media has also promoted the unprecedented rise of the field of public opinion and changed the discourse production mode,discourse subject form and discourse power structure of the whole society.It can be said that "we media" is shaping a new social discourse ecology.If we want to explore the discourse power of the dominant ideology in China’s "we media" space,we must first make a brief analysis of the basic elements and general mechanism of the discourse power generation of the dominant ideology in China’s "we media" space.From the perspective of the whole process of China’s dominant ideological discourse in the we-media space,discourse subject,discourse content,discourse communication,discourse audience and discourse effect are the five basic elements of China’s dominant ideological discourse in the we-media space.These five basic elements are an interconnected and interactive organic whole.The process of the formation of the dominant ideological discourse power in the we-media space in China is actually the process of the relationship and function between the different generating elements of the ideological discourse power.From the perspective of general factor operation mechanism,the generation of dominant ideological discourse power in the we-media space in China is actually a process in which the ideological discourse subject sets up discourse content to influence the discourse audience through discourse transmission and produces certain discourse effect.From the perspective of the operation of the elements of the internal structure of ideology,the value factor,theoretical factor,practical factor and affective factor are the four important dimensions that affect the generation of the discourse power of Chinese dominant ideology in the "we media" space.Whether we have the credibility of discourse,explanatory power of discourse,discourse cohesion and discourse guidance is an important criterion to determine whether the discourse power of China’s dominant ideology in the we-media space is generated.It is undeniable that the unique information structure of "we media" makes the traditional means of public opinion control and the mechanism of public opinion guidance show obvious inadaptability.As we media bring conflict between "Discourse affirmativey" and "discourse dominance","deconstruction of central discourse" and "construction of dominant discourse",we media space faces severe challenges in China’s dominant ideological discourse construction.From the perspective of the basic elements of the formation of ideological discourse power,these challenges are mainly presented in four aspects.One is the formation of "opinion roundtable" in the we-media space to eliminate the dominant authority of the ideological discourse subject.Second,the content and meaning of the ideological discourse dominated by the ecological dilution of the value of "hubbub" in the we-media space.Third,the information flow impact of the "fragmentation and miniaturization" of the we-media space dominates the communication mode of ideological discourse.Fourthly,the "adversarial decoding" of the space audience of "we media" weakens the effect of discourse transmission of dominant ideology.Of course,in addition to the practical challenges,the unique information mode of "we media" also provides unprecedented historical opportunities for the construction of discourse power of China’s dominant ideology.We media not only provides a new discourse space for the dominant ideology,but also provides technical support for the discourse interaction between the government and the people.Moreover,it also provides a time opportunity for the transformation of the dominant ideological discourse and a new practice platform for the improvement of the dominant ideological discourse radiation.We media is not a space-time field of "value suspension" and "value free".The essence of ideological propositions such as "network ideology vacuum theory","network value neutrality theory" and "network ideology freedom theory" is to abolish the guiding position of marxist ideology in the network space.Freedom of thought and value guidance,"discourse equality" and "discourse dominance" are not the opposites of abstract opposition,and the relationship between freedom of thought and ideological discourse dominance is a dialectical unity.The construction of the dominant ideological discourse power in the we-media space is actually the process of generating discourse identification and realizing value guidance on the basis of ideological freedom.From the perspective of the basic elements of the generation of ideological discourse power,in order to build the discourse power of China’s dominant ideology in the we-media space,it is necessary to innovate the content system of China’s dominant ideology discourse,update the concept of China’s dominant ideology discourse subject and promote the transformation of China’s dominant ideology discourse transmission.Starting from the structural elements of ideology,to innovate the discourse content system of China’s dominant ideology is to build a value discourse system with Chinese characteristics on the basis of socialist core values.Under the guidance of marxism,we should integrate China and the west and build an inclusive academic discourse system.At the same time,we should strive to turn development advantages into discourse advantages and build a political discourse system with the characteristics of The Times.From the perspective of the subjective dimension of the emergence of ideological discourse power,the old-fashioned concept and old-style thinking of ideological discourse subject are the important reasons for the inadaptability of dominant ideological discourse in the "we media" space.In order to construct the discourse power of Chinese dominant ideology in the we-media space,it is necessary to update the concept of Chinese dominant ideology discourse subject.Only by truly shifting from "the controller’s thinking" to "the director’s thinking",from "the indoctrination thinking" to "the dialogue thinking",and from "the oneness thinking" to "the coordination thinking",can we better enhance the leading,affinity and cohesion of China’s dominant ideological discourse in the we-media space.Of course,in addition to innovating the content system of the dominant ideological discourse and promoting the renewal of the concept of the dominant ideological discourse subject,the construction of the discourse power of China’s dominant ideology in the we-media space must actively promote the transformation of the dominant ideological discourse transmission.To be specific,from the perspective of communication issues,we should combine abstract political issues with specific livelihood issues.From the perspective of communication,it is necessary to combine grand narrative with individual narrative.From the perspective of communication regulation,it is necessary to combine "technical regulation" with "combination of law and Germany".From the perspective of communication effect,it is necessary to combine the focus on the overall macro cognition with the focus on individual micro identity.