The Public Psychology And Rumor Discourse Analysis In Emergent Public Event

Since the Reform and opening-up,the reformation of economic and politic have been ongoing,in the process of social transformation,the immature social mechanism can aggregation the potential risk factor and evolve to public event.So in this background,emergent public event are at a high risk,which are amplified by social network like new media to medial event and even media spectacle.While in this procession,the special public psychology and rumor become the effective leverage which promoted public event.The development of public event and rumor communication are the reason and consequence of itself.This article take XiangHu event for example,take a investigation in all participants and in combination with Grounded theory.Conclude that the diffuse on of rumor have an important impact on public event.Rumor follow a special propagation path and evolutionary logic.the frugal system of discourse made rumor depend on strong relationship to reaching agreement.And transmit by new media,the manipulated rumor through a process of meaning implosion.So the public have a hyperrealism experience.And the rumor become a imaginative reality in the effect of social environment and public psychological,rumor have a high probability of diffusion.so under the environment of new media,the rumor depended relationship and meaning implosion appear more reality and the hidden rhetoric risk made the public event more polarization...