A Study On The Discourse Right Of Mainstream Ideology Of China In The New Media Era

The rapid development of information technology,the traditional media industry is undergoing reform,the media environment,including the spread of the language environment,the way of communication and content settings have undergone profound changes.The new media age characterized by media convergence has arrived.Ideology work is an extremely important task,the media is the way of carrying the ideology,the discourse through the media to create the social influence of ideology.In the new media era,the author puts forward the great challenge to the discourse authority and the maintenance of the community formed by the traditional mainstream media.The content of the ideological discourse,the platform carrier,the expression way and so on are correspondingly There is a change,at the same time,this also for our mainstream ideology of the right to speak and propaganda to provide new opportunities and achieve the path.I would like to take the initiative to actively respond to the impact of new media technology changes and challenges,but also to find the mainstream ideology of the right to realize the potential opportunity to adhere to the Marxist ideology of the discourse based on the array,inherit and carry forward the traditional Mainstrea m creative ideology of the right to study the outstanding experience,innovation,and promote the exploration of new ways and methods of communication,through the mainstream ideology of the various forms of expression,and actively expand the information feedback and interactive channels,the establishment of utility evaluation mechanism,Full of ideological ideology of social thought firmly in the mainstream ideological state of the right to speak,and strive to explore a more suited to the development of new media era of the demand for research path.The aim is to explore how to better study the realization of mainstream ideology in the new media environment.