Under The New Media Environment, Study On The Realization Of The Mainstream Ideology Discourse Right

The mainstream ideology discourse refers to the Marx doctrine and the theory of discourse system of China has mastered, control, domination and interpretation of power and right. It is a symbol of the ruling class, identity and social status, is a kind of guide and shape the qualification and ability of values and ideology. To construct the mainstream ideology discourse in the new media era has brought opportunities and challenges, it promotes the communication and interaction between the government and the people, enhance the international image of china. At the same time, the western discourse and folk discourse and network management anomie are at different levels of resolution with the mainstream ideology discourse right. To seize the opportunity, in the mainstream ideology discourse content, theme, expression of innovation is an important subject of government and academia urgent.This paper uses the theory of philosophy, political science, network communication and other disciplines, with the typical case of events at home and abroad in recent years, relying on the new media in the background, analyzes the mainstream ideology discourse challenge and its construction path.The thesis consists of five parts:Chapter one: introduction. The explanation of the research background and significance, and research status at home and abroad is summarized, the basic train of thought, research methods and frame structure, points out the main innovation points of this paper.The second chapter: the basic theory of the mainstream ideology discourse right. Mainly includes the definition of the core concepts: discourse, ideology, mainstream ideology discourse right; at the same time, analyzes the elements of the mainstream ideology discourse: the discourse subject, content, mode of discourse and discourse context, discourse effect. Theoretical basis of constructing the mainstream ideology discourse right. That is: the theory of political legitimacy, cultural leadership theory, agenda setting theory. The basic principle of the construction of the mainstream ideology discourse in the new media environment: advanced principle, humanistic principle, practical principle and the opening principle.The third chapter: under the new media environment, the mainstream ideology discourse right faced challenge. Based on the concept of new media、 the types、characteristics, describes the new media "to the center", "fragmentation" and "openness" and other characteristics how to effect the mainstream ideology discourse. Combined with the relevant data and the specific case, according to the three levels of the western discourse, network discourse and folk discourse, focusing on the mainstream ideology discourse right has faced challenge.The fourth chapter: Under the new media environment, study on the realization of the mainstream ideology discourse right.From the subject of Discourse(who said words), object(to whom), discourse topic(what), discourse carrier(how to say) four dimensions to construct. Namely: absorb excellent culture, construct Chinese discourse system; change the ways of language expression, raise the level of discourse; open up the "two public opinion field", to respond to public concerns; strengthen the network supervision of public opinion, to optimize the discourse of ecological environment.Chapter fifth: conclusion.