Research On O2O E-commerce Mode's Government Regulatory Issues In China

Along with the "Internet plus" era,China's Internet economy development level and people's living standard has made great progress.As a product of the Internet economy,O2O model e-commerce has the characteristics of fast development and high popularity.Now involves the take-away,dry cleaning,massage,housekeeping,beauty,education,beauty,pet foster care and other industries,which is closely linked with the life it actually changed people's way of life,has brought convenience to people's life,has very broad prospects for development.However,behind the rapid development of O2O,the problem of lack of government regulation is particularly prominent.For standardizing the development of O2O e-commerce model,the government has promulgated a new standard of "food safety law" and "network booking taxi management service management procedures" and O2O mode of the catering industry and the taxi industry behavior.However,due to the particularity of O2O mode and information asymmetry and other reasons and external reasons of legal supervision is not perfect,supervision in the process of "cost benefit analysis",which led to the government supervision scope is not clear,supervision,backward supervision pesonnel quality is not to be high,long regulatory and regulatory blind spots and other issues seriously and many businesses and individuals to pursue their own economic interests to ignore the interests of the public,which damage the interests of consumers and social public destruction of the environment,the development of O2O model if things go on like this,it is difficult to smoothly.In order to promote the orderly development of the O2O model,protect the rights and interests of the people,safeguard the public interest,and strengthen the government supervision level is imperative.In the first chapter,the paper describes the research background and significance,and reviews the relevant literature at home and abroad,and introduces the writing content and writing methods,and puts forward the innovation points of this paper.The second chapter carries on the target function and the government regulation on the contents and characteristics of the O2O mode and the theory of government regulation,government regulation overview,application and the theory of information asymmetry and unfair competition theory and the regulation and deregulation theory in writing theory in the paper.In the third chapter,we first analyze the current situation of O2O model of e-commerce government supervision.Secondly,taking food and beverage O2O as an example,analyzing the main problems of O2O model government regulation,third,the main reasons for the analysis of government regulation problems.The fourth chapter,the investigation on the current situation of O2O e-commerce,to the United States have analyzed supervision of the representative Yelp and Airbnb two O2O site,summarizes the legislative supervision mode and supervision and training of non governmental organizations experience,provide reference for the perfection of O2O mode of government supervision in China.The fifth chapter,combined with the problems of the O2O model in our country,drawing on the main experience of the United States O2O supervision,summarizes and sums up the opinions and suggestions for the O2O model of government regulation in our country.At last,the paper summarizes the system,and puts forward some suggestions on the research of the government regulation of O2O model.O2O mode of government regulation research has just started in our country,is not perfect,good O2O model establishment of government regulatory environment not only help determine O2O the rights and obligations of each main body,promote the development of O2O model industry,also can make contribution to the development of the national economy.Therefore,in order to guarantee the sustainable development of the O2O mode can better in our country,the government regulation to keep pace with The Times,improve its own is not enough,so as to promote the O2O model can further healthy development of our country.