Study On The Public Governance Mode Of E-commerce Regulation

E-Commerce is one of the fastest advancing industries in the 21 century.For less than 30years since it has formally become a mature business mode,it has irresistibly infiltrated into the economy,society,culture and human life.E-Commerce has rapidly swept across the globe,unleashing a significant business reform.Not only does it redefine the way people make transactions,it also reconstructs the social structure that is connected by the Internet,as well as re-explains the concept of the Internet economy.With the profound transformation of the economic foundation,it necessarily demands the adjustment of the legal system of the superstructure.The E-Commerce Law was officially brought into the legislative plan of the people's congress in China in October 2013.That means E-Commerce industry which had grown in a disorderly way for a long time will come into a new development track.In December 2016,the twenty-fifth session of the standing committee of the 12^th National People's Congress held its first review of the E-Commerce Law?draft?.According to the article 8.2,“The state shall encourage,support and guide the E-Commerce industry organizations,operators and the consumers to participate in E-Commerce market's governance”.It predicts the public governance,a new regulation mode,will be applied into the E-Commerce supervision field.Against this background,this paper presents various regulatory bodies'explorations and practices in the E-Commerce supervision field since the emergence of E-Commerce,starting from the development of E-Commerce.An overview of the development and characteristics of the public governance theory is followed by discussion of the necessity and feasibility of the public governance mode applying into E-Commerce supervision field.The discussion includes the characteristics of the E-Commerce,the current situation of the E-Commerce supervision,the problems existing and the analysis of its causes.In the last part of the paper,the author will put forward a concrete path for constructing the public governance mode of E-Commerce in China.Apart from the introduction,this paper is divided into three parts.The first part is about the development process and regulatory practice of E-Commerce in China.In this part,the author introduces the development and the characteristics of E-Commerce in China.Then,the author analyzes the regulatory practice of E-Commerce,the existing problems and the causes.Finally,the author explains the current selection of the supervision modes in China.The second part discusses the necessity and feasibility of introducing public governance mode into China's E-Commerce supervision field.Starting from the need of transforming the social governance mode and preventing market failure and government failure,this part firstly discusses the necessity of introducing the public governance into the E-Commerce supervision.Then,the author analyzes the feasibility of the applying public governance mode to the E-Commerce supervision field.The analysis is composed of five aspects,the formation of the social foundation,transformation of the concept of government regulation,the reform of the administrative system,the improvement of the legal system of E-Commerce,and the mature development of the theoretical system of public governance.The third part is about the construction of the public governance mode of E-Commerce in China.Based on the regulatory requirements of E-Commerce and the law of the public governance mode,this part is mainly focusing on the governance body,coordination mechanism and governance means.Finally,the author proposes construction of a concrete path for the public governance mode of E-Commerce's supervision in China.