The Honest Government Of The E-commerce Industry In Zhenjiang Regulatory Research

With the rapid development of Internet technology in the past decade,e-commerce has rapidly spread in China.However,at present,there are many vacancies and loopholes in the legal level of the domestic e-commerce industry,and there are also many deficiencies in government supervision.This has led to complex and volatile e-commerce transactions that are prone to untrustworthy acts that violate laws and regulations Untrustworthy behavior disrupts the order of market competition and jeopardizes consumer rights.The existence of the above-mentioned problems greatly limits the healthy and rapid development of the e-commerce industry.To this end,the government regulatory department needs to perform its functions,optimize the monitoring methods,strengthen supervision,and build a fair and just market environment in order to ensure the development of the e-commerce industry on the right track.?This article takes Zhenjiang City as an example,applying government regulation theory,game theory and other theories,comprehensively adopting the methods of literature analysis,case analysis,game analysis,interview,etc.,through four cases of e-commerce dishonesty,combined with the government regulatory departments Game analysis with e-commerce companies has found the main problems in the supervision of the e-commerce industry in Zhenjiang City,namely the lack of corresponding laws and regulations,less punishment for dishonesty,single government supervision means,and the government's insufficient use of "third parties" Assisted in the supervision and lack of cross-regional coordination supervision,and analyzed the reasons for the above five issues.Finally,drawing on the advanced experience of government e-commerce integrity supervision at home and abroad,it proposed to strengthen the legal construction in the field of e-commerce,strengthen the entire process of e-commerce credit construction and supervision,widely carry out joint rewards and punishments for e-commerce credit,and strengthen the regulation and management of third-party transaction platforms,Strengthen the construction of a culture of integrity and strengthen cross-regional coordination of countermeasures and suggestions.