| Media has always been known as the "fourth power", "social Rye." In the past, government departments in responding to emergencies, often rely on traditional mainstream media. For a long time, traditional media are subject to the attention of the party and the government, the media as a "mouthpiece." With the spread of Internet technology continues to mature and the rapid increase in the number of Internet users, the network has become the backbone of information dissemination.Today, the network has become the public to express their aspirations, monitor and promote an important path of government work. Public use of the network platform of speech, of expression, to achieve supervision. Advent of the Internet media, traditional media broke the previous top-down linear propagation pattern, giving the general public more right to speak, to promote the work of our country’s public opinion and public opinion through a network combining traditional media public opinion toward each way healthy development track.However, in recent years, with the change of ideas and propaganda disaster environment, sudden public crisis the way our media reports, methods and focus have been greatly improved, China’s online public opinion as well as many of the shortcomings and deficiencies urgent need for effective guidance. Due to the unprecedented cyberspace relative freedom itself, extreme ease of expression platform, making the network disorderly public opinion, and there is a risk. Users free speech, themes scattered orientation is unknown, and even more attacks and bring a range of negative effects, part of the network of public opinion and even degenerated into violent networks, fearing the media and public opinion vicious negative phenomena. In addition, the current network of public opinion, there are still non-mainstream, blindness, disorder and other shortcomings and deficiencies.The ever-changing network technology users to bypass various restrictions provided a lot of possibilities, like not such information be filtered and controlled release of information and does not accept the behavior of Internet users to the correct guidance, users will even very bad for society impact. Therefore, the study of network public opinion to guide the way, public opinion on whether the network can ultimately promote social progress and development, whether the network can become an integral part of the construction of a harmonious society has a very important practical significance.Through literature research and empirical research, combined with political science, sociology, information management, communication and other related works, the network media, network public opinion and the government response to the relevant literature study, etc., and from May 2007 to October 2013, the interception of the public occurred are more concerned, involves more extensive, the masses are strongly influenced society more than the typical case, through years of experience and government reporters understand public opinion, especially in the case of Shaoxing, in-depth analysis course of events and the government in dealing with the problems, explore the factors behind the deep influence of online media from the event.Public administration, government journalism, communication and so on with very little discussion of how the government deal with the network of public opinion, public opinion how to boot from the network media that perspective. In this paper, the author perceptual my past work experience, standing government point of the new law on mass media stemmed from the lack of government work; understanding the operation of the government from the law to the practical significance of public opinion guidance. From the online media environment government should follow when dealing with network public opinion dissemination strategy to achieve positive interaction between the government, the public and new media room, which for promoting democracy and political construction has a positive meaning. |
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