Poly Theatre Offline Shanxi Grand Theatre The Marketing Stratgy

As one of the key projects of Shanxi Province cultural industry construction, the Shanxiprovincial government invested1380000000yuan to build the Shanxi Grand Theatre.Shanxigrand theater opened a year, hosted many performances, but many performances exist lowattendance, selling tickets, live performances by group purchase order is poor and other issues,have not been successful to establish the central and western regions the highest art palace brandimage.This study is the strategy of Shanxi Grand Theatre marketing under the Poly Theater cinema.First, carried on the analysis to the Poly Theater Management Mode and the present developmentsituation; secondly, for the Grand Theater of Shanxi as a new member of many theaters, on theone hand, make accurate judgment and grasp of the region’s cultural performances market,analysis of existing performance market, on the other hand, through the study of poly cinema andat home and abroad other theater management experience and characteristics, reference anddesign reasonable, marketing activities with local features. Case test through a series of actualperformance, from the summary and analysis of a method of feasibility and challenges ofmarketing planning mode. Find a set of can rapid growth in theaters cinemas under themarketing strategies.