Research On The Visual Communication Of The Old Brand Image In Yantai

Yantai is a national historical and cultural city.After its opening,Yantai's industries,commerce,education,postal services and other industries have undergone earth-shaking changes.At the same time as economic development,many time-honored companies have emerged in Yantai,which have made tremendous contributions to Yantai ' s economic development and cultural development.The time-honored brand has precious cultural research value.The research on the old name has positive significance for Yantai and even Jiaodong.In recent years,due to the double impact of foreign brands and domestic fresh brands,more and more established brands have begun to focus on the construction of their own brand image.They have improved brand image by updating brand logos,replacing product packaging,and creating creative advertisements.Strengthen brand product competitiveness.This article from the perspective of visual communication,conducted an in-depth and comprehensive study of Yantai's old brand image,and summed up the existing problems,such as the aging of the brand logo image,outdated packaging design,advertising campaign is not enough,and proposed a phase Corresponding suggestions.In the introduction part,it briefly expounded the topics selected and the significance of the topic.It analyzed and compared the current research status of the old-fashioned brand image at home and abroad,and described the method of the research.The second chapter is the visual image of the old brand name of Yantai.In an overview,the concept of the old font,the concept and composition of the brand image,the definition of visual communication,and the design principles were discussed.The history,development,and status quo of the old nameplate of Yantai were introduced.From the Yantai culture of Kaitai,Kaiyuan to Yantai.The influence of the old brand name and the influence of the old name on Yantai are discussed.The third chapter investigates the current status of brand image of the five old brands in Yantai and analyzes the signs,packaging,stores,and advertisements of the old brands.Among the problems that exist,the fourth chapter conducts a case study,selects and analyzes,contrasts,and summarizes outstanding brand image design cases in the old brand name,and proposes corresponding solutions and suggestions for the problems mentioned above.ThePolaris brand's visual image has been improved and improved.