Research On The Design Of Tobacco Labels In Taiyuan Cigarette Factory

The outbreak of the Opium War forcibly broke the Qing government’s long-term seclusion and isolation,and a large number of Western cultures poured into China,followed by cigarette labels,which collided with traditional Chinese values and ideas.As a new thing,the cigarette label is accepted and loved by the public with its compact shape and colorful content.The seemingly simple cigarette label is actually all-encompassing,so it has the reputation of "seeing the world from a square inch","traveling the world without going far,and knowing the classics without reading a lot of books".Cigarette labels are not only the logo of the outer packaging of cigarettes,but also an exquisite advertisement.With the help of tobacco consumers,they can penetrate into thousands of households and all over the world.The cultural connotation of Taiyuan Cigarette Factory’s cigarette label is extensive and profound,and the historical sites,historical and cultural sites on the land of Sanjin have left a deep imprint on the cigarette label.The vicissitudes of Taiyuan Cigarette Factory’s vicissitudes from small to large and from weak to strong will leave indelible traces through the cigarette labels.These cigarette labels are called "miniature Shanxi encyclopedia",which is a true portrayal of the development history of Shanxi tobacco industry.It not only reflects the water,soil and folk customs of a party,but also presents the development history of Shanxi society.It has profound cultural heritage and profound research value.The author conducts a multi-level and multi-angle combing of the development overview,visual elements,and design content of the cigarette label design of Taiyuan Cigarette Factory.Through the analysis and demonstration of a large number of cigarette label image samples,it expounds the graphics,text,color,layout and other elements of the cigarette label design of Taiyuan Cigarette Factory for more than 70 years,and analyzes the background,decorative meaning and artistic value of the cigarette label design.The development process of social politics,economy and culture provides historical reference and experience for the design of modern and contemporary cigarette labels.