A Study Of The Development Of Movie-induced Tourism Industry Of Jiangxi

In the current competition of comprehensive national power, the influence of cultural power has become more and more critical. Movie-induced tourism industry, as a newly sprout power, not only instills fresh energy into the soft power of culture, but also develops as an emerging industry pattern, which will be a significant factor that influences the speed of the development of culture in a region or even a country. Along with the consecutive appearance of movie-induced tourism industry throughout the whole country, Jiangxi in fact faces huge challenges and competitions.Movie-induced tourism industry, being an integral part of the tourism industry, refers to tourism and tourism-related activities generated by movie elements which include movies, TV programs, related works, movie cities, photographing sites, industrial market as well as movie consumption, participation, experience and entertainment etc.. With this definition, the author straightens out in the thesis the movie-induced tourism industry development of Jiangxi by using documentation, case analyzing, questionnaires and comparison to deal with the collected materials and statistics, analyzes the future development trend of the movie-induced tourism industry development of Jiangxi by using SWOT (strengths, weakness, opportunities and threats) Analysis, then puts forwards the SO (strength&opportunity) strategy, and finally with a comprehensive analysis identifies the status of the movie-induced tourism industry of Jiangxi in China and works out the future development strategy of it.Tourism has been thriving over recent years in China, it is difficult to collect the statistics of the movie-induced tourism industry of Jiangxi or even other places throughout the country. Reports in this field, home and abroad, are relatively general and few can be used for reference, making research relatively difficult. Under such circumstances, how to apply proposed research theories to the development of movie-induced tourism industry of Jiangxi, and transform movie-induced tourism resources into effective industrial resources as well as design a customized set of development projects according to the characteristics of Jiangxi are the main issues to be discussed in this paper.This thesis aims at elucidating the movie-induced tourism industry of Jiangxi through SWOT Analysis. Compared with previous reports in the field, this paper analyzes the development of movie-induced tourism industry of Jiangxi more systematically and comprehensively, and gives a more scientific and feasible plan and design of development strategies.Compared to other reports in the field, this paper has several breakthroughs and innovation at the following aspects:(1) By applying SWOT Analysis, systematic and comprehensive studies on specific development strategy of movie-induced tourism industry of Jiangxi can be achieved, which is a breakthrough in both the analytical method used and applicability of the field.(2) Based on SWOT Analysis, this paper proposes a SO strategy (strength&opportunity expansion strategy). Considering the advantage of movie resources and tourism resources of Jiangxi, in addition to the external opportunities present, this thesis provides a complete and comprehensive analysis and designs a customized set of development strategies for movie-induced tourism industry of Jiangxi.(3)This research will bring forward strategies about development of movie-induced tourism industry of Jiangxi and provide decision-making insights for regional economy development.This thesis studies the present situation of movie-induced tourism industry of Jiangxi. According to reports in the field, the outlook for the development of the industry is not optimistic, especially lacking in market environment building as well as long term shortage in fundings, which makes the status of movie-induced tourism industry of Jiangxi even worse domestically.Through SWOT Analysis, it has been shown that in order to promote the rapid development of movie-induced tourism industry of Jiangxi, several aspects need to be grasped from the macro and micro perspectives:(1) Under policy promotion and the support of market culture, the movie-induced tourism industry of Jiangxi should strive to create a convenient traffic condition and turn the film and television resources and tourism resources into essential competitive advantage while adapting to the current environment.(2) Overcome the disadvantages of separate development and economical drawback.(3) Cater to the needs of tourism consumption and seize opportunities in the industrial convergence boom under macroscopic strategies.(4) Confront challenges such as environmental protection, market consumption etc..(5) Combine the development of movie-induced tourism industry of Jiangxi together with Jiangxi characteristics to build brands for movie-induced tourism industry of Jiangxi.On the basis of SWOT Analysis, our study shows that the positive SO strategy is suitable for the sustainable development of movie-induced tourism industry of Jiangxi in the long run. In order to achieve the goal of boosting development of movie-induced tourism industry of Jiangxi, we consider that the development of this industry should implement the development of culture, talents, and reputation.As part of the domestic movie-induced tourism industry, movie-induced tourism industry of Jiangxi might be a drop in the bucket. But just by virtue of movie-induced tourism industry in different areas, the future of this industry in our country would be brighter. We believe that the movie-induced tourism industry will become a pillar industry in the social and economic development.