The Emotional Expression Of Colors In The Design Of Catering Brand Image

The replacement of the era is not only the rapid growth of the society and the continuous upgrading of science and technology,with the development of human nature,as well as the personality of the era of sensory design.The company’s overall image of the most direct manifestation of the form of corporate image design,it is the company’s invisible property,which enhance the company’s position in the market,easy to communicate with consumers.Color is the protagonist of the external contact in the corporate image design,the color changes directly affect the consumer’s direct perception of the enterprise.Design brings people not only its own function,but also in its surface sense,the most worthy of praise is that it can guide the audience from different angles to get a different emotional experience.The sources of words "Yin Yan" brand image design is the literal meaning of the article:"drink" is "drinks and drink,"speak" is "say,speak,talking";English is" drink&speak ",simple is not strange,contains rich cultural connotation.To integrate the use of color in the corporate image "Yin Yan " corporate image design,not only need to design concepts and advanced design methods,also need to study from the perspectives of emotional color in "Yin Yan" brand image design,hope to develop the specific value and the use of color in the "Yin Yan" catering brand image design in,to achieve " Yin Yan " brand in the catering industry influence effectively.