Application Of Color Emotion Guidance In Leisure Food Brand Image Design

In the information age with the rapid development of the Internet and the global cultural wave,the quality and interest of commodity brands have been paid more attention.The special recognizability and rich emotion and meaning of the color of the brand image make the rational use of the color emotional orientation in the visual image design extremely important.This paper first analyzes the performance characteristics of color emotion in contemporary food packaging design by studying the application of color emotion-oriented characteristics in the vision of a specific snack food brand image;Secondly,it analyzes from the three dimensions of color emotion presentation,emotion deduction and aesthetic orientation.The establishment of a brand image is a medium that guides consumers’ inner emotional satisfaction.The color of the image is particularly important in guiding consumer emotions,and it has also become the key to realizing purchasing behavior.The author combined with the practice of "Shishang" brand image design project to carry out an in-depth design analysis of the oriented application of color emotion.In the practical design of the project,the actual design research on the orientation of color emotion is further carried out,and the compound emotion exploration of the five senses is carried out in depth.Besides,the integrated orientation of the brand image color in the extended promotion is planned.Through a series of product brand image color designs such as VI,UI,advertising,and packaging,the characteristics of the times and distinct emotional appeals are presented.The writing of the paper combines theories and practice to find new perspectives of color in the application of brand image design,so as to provide new design ideas for food brand image design and to design a brand image with rich emotional connotations.