Visual Display Of Clothing Brand Shop On B2C Platform

Since the rise of e-commerce,clothing brand marketing is no longer limited to online stores,more and more clothing brands pay more attention to the online shop online marketing strategy.The design of the web page has an important influence on the marketing strategy.In the course of the study,we found that most of the attention of the domestic clothing brand shop is in the marketing strategy and consumer psychology.From the web page design,most of the focus on the overall structure of the site,page layout and color analysis.There is a mention of shop vision design,but the majority of the United States and the artistic composition?In the clothing brand shop,visual display design should not be overlooked,it embodies the brand style and culture,for consumers to find a sense of belonging to the brand recognition,brand,store to visit the store as comfortable.Let the customer through the visual and touch,virtual space partition layout,product placement,promotional activities and other aspects of the atmosphere,feel the clothing brand enterprise culture,connotation and sense of value.This paper explores the current domestic B2C platform,clothing brand shop visual display design method and way,try from the perspective of clothing display,combined with consumer psychology,the page structure,layout,navigation,signage design,banner design and promotion design analysis.To investigate the function and effect of visual display on the platform of B2C clothing brand shop in the page,and the application value,provide theoretical basis for days after the clothing shop visual display design.