| Animation and comics are collectively known as Dongman in Chinese,which means imagination and fun.It has a strong influence and appeal,especially for young people.As a new form of culture and art full of vitality,i has become a new and fast-developing industry after the IT industry in the world,and its rapid development stems from its ability to meet people’s growing spiritual and cultural needs,for while the public are getting better off,they start to seek spiritual comfort.Animation and comics not only bring visual and auditory comfort,but the interesting stories depicted,whether real or fancy,undoubtedly give the audience great spiritual enjoyment.The images of those charming characters are getting more and popular,and the goods with those images are sought after,thus promoting the sales of goods.In the face of the huge potential market demand and economic benefits,big companies join in the fierce market competition,sparing no effort to design and promote their own characters.With the passage of time,various strange phenomena begin to appear,among which the similarity between animation and comics characters is the most widely noticed,not only the copying and imitation between different works,but also the high degree of similarity within the same work.As a result,the identification of different roles generally declines.If the practice continues to go on,it will be extremely unfavorable for the development of animation industry.Therefore,based on relevant literature review,this paper sets out to analyze the development and the present situation of the world’s animation and comics industry,and tries to find out the causes and the forming process of the similarity between animation and comics characters,and makes a preliminary study on its solution to avoiding the problem.Meanwhile,the paper also tries to point out the goals for the future design of animation and comics characters and provide constructive guidance for it. |
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